--- title: "Independent SEO consultant: audit, strategy, follow-up" url: https://kevinpapot.fr/en/consultant-seo author: Kévin Papot, SEO and GEO consultant language: en updated: 2026-10-15 --- > SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers. [Home](https://kevinpapot.fr/en/) / SEO consultant # SEO consultant: make your website the one people choose. Fifteen years of SEO, more than 200 sites tracked with Newp, and one rule: I only recommend what I've made work on my own websites. [Book a call](#contact)[See my method](https://kevinpapot.fr/en/methode) 1. Rattle your competitors. 2. Overtake them. 3. Protect you from their attacks. **15 years** in SEO **4 books** on SEO and GEO **200+ sites** tracked every day **1M / month** visits to my e-commerce site They trusted me with their visibility DartyEurofinsCegidEBPCNP AssurancesIngram Micro ## What is an SEO consultant? An SEO consultant is an organic search specialist: they make sure your website shows up on Google when your customers search for what you sell. They analyse the site, choose which queries to target, set priorities and track results. Unlike an agency, it's one person who decides and who answers you. seo consultant - seo consultant prices - seo consultant reviews - seo consultant or agency - seo consultant who answers the phone himself **Fig. 1.** A search, autocompleted by us. (Google doesn't suggest the last one yet. We do.) The problem ## The three most common problems. Symptom 1 ### Traffic, no customers The graphs go up, the phone doesn't ring. Someone targeted the easy keywords instead of the ones that pay. Symptom 2 ### A report, no plan Forty pages of colour-coded alerts. Nobody knows where to start, so nobody starts. Symptom 3 ### A supplier, no point of contact The salesperson signed, a junior does the work. The person deciding your strategy is someone you've never spoken to. Your competitors all look alike. Good. **Fig. 2.** Your market, as Google sees it. (You're the purple one. Or you could be.) The answer ## Four stages, always in this order. SEO isn't a to-do list. It's a series of choices, and the order matters. 1. **Frame.** We pick the few queries that weigh on your revenue. The rest waits. 2. **Audit.** Technical, content, links, competition: I point out what's holding you back, ranked by impact. 3. **Build.** Architecture, pages, internal linking, link building. Every action is tied to a query and a goal. 4. **Measure.** Rankings, clicks, incoming enquiries. Every month: what was done, and what it achieved. In detail ## What I actually do for you. ### Choosing the queries Together we keep the searches that bring in customers. The others are set aside. ### The roadmap A short document: what to do, in what order, and who does it. ### Technical instructions I write down what your developer needs to fix. Then I check it's live. ### Page briefs For every page to create or rework: the topic, the outline, the questions to answer. ### Proofreading I review new pages before they're published, so they go out without flaws. ### Judgement calls Redesign, new product, change of tool: you call me before deciding. How it works ## How SEO support unfolds, month after month. 1. Day 1 ### The kick-off call You describe your customers, your seasons and your profitable products. I note what you expect from the site. 2. Weeks 1 to 3 ### The diagnosis I go through the site, your analytics and three competitors. I rank the blockers by what they cost you. 3. Month 2 ### The first fixes Your team applies the technical instructions. I check every fix once it's live. 4. Months 3 to 5 ### The service pages The pages that carry your offer are reworked one by one, then connected with internal links. 5. Every month ### The progress review An hour together. I show you the enquiries received, the rankings, and what comes next. Making the choice ## A consultant, an agency or yourself: who should handle your SEO? | | A consultant | An agency | Yourself | | --- | --- | --- | --- | | Time you spend on it | An hour or two a month | Little, but you follow from afar | Several hours a week | | Who you're talking to | The person who wrote the plan | An account manager | Nobody, you figure it out alone | | What you pay for | Advice and oversight | A team and its overheads | Your own hours | | Main risk | Depending on one person | Getting standard work | Missing a blocker | | Suits you when | You have people to carry things out | Everything needs producing, in volume | The site is small and the market quiet | I know the first two from the inside: I'm a consultant and co-founder of the Newp agency. If an agency or an employee suits you better, I'll tell you on our first call. ### It's for you if… - You run the business and want to talk to the person who writes the plan - Your website has been around a while and its results have stalled - You have a developer, a web agency or an employee to apply the instructions - You're fine with being told no when an idea won't pay ### It's not for you if… - You expect to be promised a specific spot on Google - You want a supplier who just executes without discussion - Your offer isn't defined yet - You plan to stop after a month if nothing has moved In pictures ## What well-run SEO looks like. **On stage.** SEO explained to business owners, without jargon. **A Google Business Profile.** 557 interactions between April and September 2026, up every month. **ChatGPT.** “Very present on GEO, EEAT and conversational search topics.” **Four books.** What I recommend is published, dated and signed. Your turn ## How much could SEO earn you? Move the sliders with your own numbers. The maths is deliberately simple: searches, a share of clicks, a conversion rate, the value of a customer. These are your assumptions, not a promise. We swap them for your real numbers during the call. [Check these numbers with me](#contact) Start from a typical profile Monthly searches for your queries Share of clicks you capture Visitors who contact you Contacts who become customers Average customer value Visits / month Contacts / month Customers / month Revenue / year In practice ## What you get. - A prioritised action plan, not a list of alerts - One point of contact: me - A monthly results review, in plain language - Monthly support, no minimum term - The Newp team for execution when needed Pricing ## What budget should you plan for an SEO consultant? I don't publish a price list, because no two websites ever need the same work. We talk about it during a free half-hour call, then you get a written quote. - The number of pages to rework or create - How strong the sites already ranking for your searches are - The share of the work your teams handle - How much advisory time you want each month [Request a quote](#contact) One-minute test ## Is SEO right for you? Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you. Who you're talking to ## Your SEO consultant: a business owner, not just an SEO. My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month. **Before we talk tags, we talk margin, average basket and profitability.** When you book a call, I'm the one who picks up. [Read my story](https://kevinpapot.fr/en/kevin)[See my method](https://kevinpapot.fr/en/methode) FAQ ## SEO consultant: frequently asked questions. How long before the first results? It depends on your starting point and your competitors. Technical fixes often show within a few weeks; rankings on competitive queries take several months. I give you an honest estimate after the audit, not before. Do you guarantee first position? No. Nobody can honestly guarantee it: I don't own Google. I commit to a plan, priorities and measurements you can check. Who works on my account? The strategy is me, and I'm the one who answers you. For production (content, development, links), I rely on the team at Newp, the agency I co-founded. What does an SEO consultant do day to day? I analyse websites, choose queries, write instructions and check they're applied. I also spend time explaining my choices to you, so you can challenge them. Do you work with my web agency or developer? Yes, it's a common setup. I send them written, prioritised instructions. They stay in control of the site, I check the result. Can you take over a site already handled by another provider? Yes. I start by reading what's been done, without calling everything into question. I keep what works and explain what I'm changing. Do I need to rebuild my website before starting? Rarely. A site often improves without being rebuilt. If a redesign is needed, I tell you after the diagnosis, with my reasons. What happens if I stop the support? You keep everything: the roadmap, the briefs, the pages and the access. Rankings you've gained don't vanish overnight. They slip gradually if nobody maintains the site. Do you work with sites in my industry? I've handled more than 200 sites with my agency, across a wide range of industries. If I don't know yours, I'll tell you, and I'll start by studying your competitors. --- Source: https://kevinpapot.fr/en/consultant-seo · Kévin Papot, SEO and GEO consultant, Charente (France).