--- title: "Kévin Papot · SEO and GEO Consultant" url: https://kevinpapot.fr/en/ author: Kévin Papot, SEO and GEO consultant language: en updated: 2026-10-15 --- > SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers. SEO & GEO consultant · 15 years · 4 books # Your website deserves to stand out. I only recommend what I've made work on my own websites. That's what moves yours up, on Google and in AI answers. [Book 30 minutes](#contact)[See the reasoning](#probleme) **Fig. 1.** Your industry, group photo. (You're the purple one. Or you could be.) **15 years** in SEO **4 books** on SEO and GEO **200+ sites** tracked every day **1M / month** visits to my e-commerce site They trusted me with their visibility DartyEurofinsCegidEBPCNP AssurancesIngram Micro 01 · The problem ## A sanitised web. Your competitors use the same tools, the same website templates and, lately, the same AI to write. The result: four symptoms. To see what this site would look like if it did what everyone else does. (Five seconds, then you get it back.) **Fig. 2.** Your competitors, as you walk past. (Hover over them: they're watching you too.) **Click a box** to go from the symptom to the answer. Symptom 1 ### Cloned websites Same templates, same blocks, same stock photos. Swap the logo and the colour, done. Symptom 2 ### Sanitised copy Written by the same AI, proofread by nobody. Correct, smooth, forgotten as soon as it's read. Symptom 3 ### Interchangeable results Ten blue links promising the same thing. Yours is somewhere in there. Symptom 4 ### AIs that cite everyone else ChatGPT recommends three names. It has no reason to give yours. **Fig. 3.** Four symptoms, four answers. (Any resemblance to your industry is perfectly normal.) 3. Your businessThe answer Google and AI choose to show. **Fig. 4.** The same market, afterwards. (Which one did you look at first?) 02 · The principle ## We remember what stands out. In 1933, psychologist Hedwig von Restorff showed that, in a series of similar items, the one that differs is remembered first. What holds for memory holds for a results page, and for an AI that has to pick three sources out of thousands. **It's not about doing more than everyone else. It's about not doing the same.** 03 · The solution ## Think outside the box. Join nine dots with four lines without lifting your pen: it's impossible as long as you stay inside the square. Most websites' SEO stays there. **One answer for each symptom.** You've just seen them: the same four boxes, where only one thing changed. You. Why it's the same in SEO The square is the rules everyone imposes on themselves without anyone having set them: target the same keywords as your competitors, write like them, rely only on Google. As long as you stay inside, you only have four lines for nine dots. Rankings are won outside. **Wrong.** You stayed inside the box. Can we help you get out? [Contact us](#contact) Lines: 0 / 4 · Dots joined: 0 / 9 Click a dot to start. **Fig. 7.** Your turn: nine dots, four lines, without lifting your pen. (Click to draw each line.) Demonstration ### The same message, written twice. On the left, what an AI produces with no brief. On the right, what someone writes when they have an idea and stand up for it. In an ever-evolving digital world, it is essential for businesses to optimise their online presence. Our agency supports you with tailored solutions, adapted to your needs, to boost your visibility and achieve your goals. **Fig. 8.** Two sentences, seven stock phrases. (You already read it this morning, somewhere else.) Who you're talking to ## A business owner. Not just an SEO. My clients tell me: they like working with me because I think like them. I have an agency to run and my own websites to make profitable. **Before we talk tags, we talk margin, average basket and profitability.** SEO comes next, in service of those numbers. My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. When you book a call, I'm the one who picks up. [Read my story](https://kevinpapot.fr/en/kevin)[See my method](https://kevinpapot.fr/en/methode) **Fig. 9.** An SEO consultant, in real life. (No robots were photographed for this section.) On stageTalk Cited by ChatGPTGEO consultants Cited by ClaudeSEO agencies 04 · The safeguards ## Four things I don't sell. - **Guaranteed first page**Nobody can honestly guarantee it. I commit to a plan, priorities and measurements. - **Twelve-month contracts**Support is monthly and can be cancelled. You stay because it works. - **A junior behind a salesperson**The person who answers you is the one who builds the strategy. That's me. - **A forty-page report**You get what needs doing, in order, and what it achieved. No clicking allowed. **Fig. 10.** Non-exhaustive list. (The competition offers others.) 05 · The offer ## Three ways to stand out. One-off ### SEO + GEO audit Where you stand on Google and in AI, and what to fix first. PRICE TO BE CONFIRMED No commitment ### Monthly support Strategy, content, technical, links and GEO, led by me, carried out with the Newp agency when needed. PRICE TO BE CONFIRMED As a team ### Training and talks So your teams can run SEO and GEO themselves. PRICE TO BE CONFIRMED --- Source: https://kevinpapot.fr/en/ · Kévin Papot, SEO and GEO consultant, Charente (France).