---
title: "Kévin Papot · The story"
url: https://kevinpapot.fr/en/kevin
author: Kévin Papot, SEO and GEO consultant
language: en
updated: 2026-10-15
---

> SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers.

The story

# No silver spoon. Hard work.

I come from a modest family, and I've always wanted to move mountains. When you're not born with a silver spoon in your mouth, there's only one option: hard work.

I learnt SEO in an agency, then struck out on my own fast. Since then, I've never stopped testing on my own websites what I recommend to others.

France Minéraux

01 Mper month

From zero to a million visits a month, on an online shop built with my wife: the catalogue, the brand, the story and the SEO, all done by the two of us.

Who you're talking to

## A business owner. Not just an SEO.

My clients tell me: they like working with me because I think like them. I have an agency to run and my own websites to make profitable.

**Before we talk tags, we talk margin, average basket and profitability.** SEO comes next, in service of those numbers.

My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. When you book a call, I'm the one who picks up.

[See my method](https://kevinpapot.fr/en/methode)

**Fig. 1.** An SEO consultant, in real life. (No robots were photographed for this section.)

On stageTalk

Cited by ChatGPTGEO consultants

Cited by ClaudeSEO agencies

The proof

## I test with my money before touching yours.

### My own websites

An e-commerce site that started from zero, then rolled out to Spain and internationally. Every method is tried, measured and sometimes dropped there before it reaches a client.

- France Minéraux, the original shop
- Reino Minerales, the Spanish version
- Minerals Kingdom, the international version

### In black and white

Four co-written books on SEO, Google Business Profile and GEO. What I recommend is published, dated and signed: you can check before calling me.

- GEO, devenir n°1 sur ChatGPT
- Le SEO est mort, vive l'AEO
- Votre fiche Google en haut de l'affiche
- Votre page Google en première position

### From the garage to the big corporate

Fifteen years of moving up tradespeople, online shops and major accounts, in France and internationally.

- Marie Claire International
- Ibis / Accor, Fauchon Hospitality
- BUT, Darty, Ixina
- Eurofins, Cegid, CNP Assurances

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Source: https://kevinpapot.fr/en/kevin · Kévin Papot, SEO and GEO consultant, Charente (France).