---
title: "Four-stage SEO and GEO method · Kévin Papot"
url: https://kevinpapot.fr/en/methode
author: Kévin Papot, SEO and GEO consultant
language: en
updated: 2026-10-15
---

> SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers.

The method

# Four stages, in this order.

Stage 1 · Frame

### Bringing into focus

We pick the few queries that pay, and leave the rest blurred. One page, one question.

Stage 2 · Light

### Chiaroscuro

The audit points to the pages that matter, not the tool's four hundred alerts.

Stage 3 · Build

### Leading lines

Architecture, content and links all point to those pages. Google understands where to look.

Stage 4 · Get cited

### The Kanizsa triangle

AI describes you based on what others say about you. We make sure they say it.

The lab

## 200 sites, a laboratory method.

With Newp, I track more than 200 sites day to day. It's a testing ground few consultants have: every idea is tested there like an experiment before it reaches a client.

1. **A hypothesis.** Just one, worded so it can be proven wrong.
2. **A small sample.** About ten sites get the change. All the others serve as controls.
3. **A measurement.** Clicks, rankings, AI citations, over several weeks.
4. **A verdict.** The test fails: we drop it and move on to the next. It succeeds: we roll it out to the relevant sites, not the others.

Test 1 / 4**Hypothesis**

Sample testedTest rejectedTest validatedRolled out

Lab notebook · click to replay a test

**Fig. 1.** Four tests, fast-forwarded. (Illustrative scenarios: each square is a site, real figures vary by test.)

The safeguards

## Four things I don't sell.

- **Guaranteed first page**Nobody can honestly guarantee it. I commit to a plan, priorities and measurements.
- **Twelve-month contracts**Support is monthly and can be cancelled. You stay because it works.
- **A junior behind a salesperson**The person who answers you is the one who builds the strategy. That's me.
- **A forty-page report**You get what needs doing, in order, and what it achieved.

No clicking allowed.

**Fig. 2.** Non-exhaustive list. (The competition offers others.)

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Source: https://kevinpapot.fr/en/methode · Kévin Papot, SEO and GEO consultant, Charente (France).