--- title: "Architect SEO consultant: projects, portfolio, enquiries" url: https://kevinpapot.fr/en/seo-architecte author: Kévin Papot, SEO and GEO consultant language: en updated: 2026-10-15 --- > SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers. [Home](https://kevinpapot.fr/en/) / [Industries](https://kevinpapot.fr/en/metiers) / Architecture practices # SEO for architects: show your projects to people preparing theirs. A homeowner who wants to extend their house or convert a barn takes months to decide. They look at completed projects, compare practices, and wonder what an architect costs and what exactly they do. I work on your website so that your projects show up during that period of reflection, and so that the enquiries you receive look like the projects you want to design. [Book a call](#contact)[See my method](https://kevinpapot.fr/en/methode) 1. Rattle your competitors. 2. Overtake them. 3. Protect you from their attacks. **15 years** in SEO **4 books** on SEO and GEO **200+ sites** tracked every day **1M / month** visits to my e-commerce site They trusted me with their visibility DartyEurofinsCegidEBPCNP AssurancesIngram Micro ## What is SEO for an architect? SEO for an architect is the work that makes a practice visible on Google when an individual, a business or a local authority looks for a designer for a specific project: an extension, the renovation of an old building, a new house, business premises. It relies on project pages described in words, one page per type of commission and an up-to-date Google Business Profile. It takes your profession's communication rules into account. It is judged by the quality of the enquiries received, not their number. The problem ## What blocks an architecture practice's visibility. Symptom 1 ### A portfolio Google can't read Your website shows large photos, a project name and a year. It's beautiful, and it's silent. Without the town, the brief, the floor area or the materials written out in full, a search engine can't understand what you have built. Symptom 2 ### Platforms ahead of practices For “architect” followed by a town, you find directories, matchmaking sites, builders and online plan sellers. They capture demand and pass it on. An independent practice only appears as one line among many. Symptom 3 ### Enquiries that don't fit the practice You get calls for a garage plan when you restore old buildings. The website doesn't say what you take on, or from what type of project. Everyone tries their luck, and you spend time saying no. An audit, for real ## What I see in thirty seconds on an architect's website. The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number. STUDIO - architecture https://votre-agence.exemple **YOUR STUDIO**Projects · Practice · Contact Inhabiting the place A sensitive architecture, attentive to context and use. See the projects **House L.**2023 **Project 14**2022 **Restoration B.**2021 **Fig. 2.** Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me. 1. *1***A title reduced to the practice's name**The town and the type of project are missing. “Architect in Angoulême: extensions, restoration, new houses” answers three searches. 2. *2***A single word: “Projects”**Houses, old buildings and business premises are all mixed together. Visitors can't tell whether you handle their type of project. 3. *3***Three words, no information**“Inhabiting the place” appeals to fellow architects. A homeowner wants to read what you design and in which area. 4. *4***A large photo with no caption**It shows your work, but Google doesn't know what it depicts. One line is enough: brief, town, year. 5. *5***Projects named with an initial**Nobody searches for “House L.”. “Restored stone house, Châteauneuf” matches what an owner types. What your customers type ## What people looking for an architect type. Six plausible searches for a practice, to be read as examples. The ones that matter to you, with their volumes, come from the research done on your area and your types of project. *1*“architect house extension” followed by a town : The project is defined and the owner is looking for someone to design it. An extensions page presents three or four extensions you have designed, with the town, the approach taken and the build time. *2*“architect renovation old house” : They have bought a house full of character and are afraid of spoiling it. They want to see restorations close to theirs. Your project pages need to name the type of building, the constraints encountered and the choices made. *3*“do I need an architect to extend my house” : They're looking into their obligations. Your page can explain what an architect brings to a project of this size and refer them to the town hall for the applicable rule. I don't write any threshold there without your approval. *4*“architect fees how does it work” : They're worried about the cost and don't know how it's calculated. A page describing your commissions, from sketch design to site supervision, and how you put together a proposal removes this obstacle before the first call. *5*“architect or project manager difference” : They're hesitating between several contacts. A factual text about your role, your insurance and your training helps them understand. You describe your profession there without running others down. *6*“architect offices” or “retail premises” followed by a town : A business owner is preparing a fit-out or a new build. They want professional references. If you have some, they deserve a separate page, distinct from private houses. What works ## The five levers of an architecture practice. Lever 1 ### The project page It's the central page of your website. I give it a consistent format: town, year, brief, floor area, materials, commission, then a short text telling the initial request and the response given. The photos stay large. The text lets Google connect the project to the searches that match it. Lever 2 ### One page per type of commission Extensions, restoration, new houses, business premises, public buildings: each family of projects has its own clients and its own words. One page per family brings together the relevant references and explains how you work on that type of commission. Lever 3 ### The page that explains what you do Many homeowners have never worked with an architect. They don't know what a sketch design or a tender package is. A clear page on the stages of a commission, written without jargon, answers the questions they don't dare ask and prepares a useful first meeting. Lever 4 ### The practice's Google Business Profile It matters for local searches and for people who type your name after a recommendation. I check the category, address and opening hours and add captioned photos of completed projects. A practice run from home can show a service area instead. Lever 5 ### Mentions of your projects elsewhere A project published in the local press, on a town's website or in a professional journal brings a link and proof. I find the publications that already exist without a link to your site, and those your recent work could justify. What costs dearly ## Common mistakes on architects' websites. Mistake 1 ### Projects named with a code “House L.” or “Project 14” means nothing to a visitor or a search engine. “Timber extension to a town house in Angoulême” states the brief, the material and the place. Mistake 2 ### A website that fits on a single animated page Everything scrolls on one screen, with no address of its own for each project. Google then has only one page to rank, and it can't answer ten different searches. Mistake 3 ### Very heavy images Architectural photos are large and often published as they are. The website takes several seconds to load on a phone. Some visitors leave before seeing a single project. Mistake 4 ### Not a word on how to contact you Visitors don't know whether to call or write, or what to prepare. Three lines are enough: what information you expect and how quickly you reply. The method ## What I put in place for an architecture practice. Four steps. I start with your references, because everything else rests on them. 1. **Projects.** Each reference gets its own page, with a descriptive title, a text and lighter images. 2. **Commissions.** One page per family of projects, grouping the references and explaining your approach. 3. **The profile.** Category, address, opening hours and captioned photos are checked on the Google Business Profile. 4. **Sorting.** We look at which pages bring in enquiries, and whether those enquiries fit the practice. One-minute test ## Is SEO right for you? Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you. Close to home ## Architecture in Charente. In Charente, buildings change from one place to the next. Angoulême has its historic centre on the plateau, and its urban area. Cognac has its merchant houses and its storehouses. The villages and countryside have their limestone houses, barns and outbuildings waiting to be converted. A practice that writes where it has worked, and on what kind of building, is found by people with a similar project. ### Old stone buildings Charente houses, manor houses, barns: old limestone buildings call for restoration projects. If that's your field, each page needs to name the type of building and what was kept, opened up or added. Those are the words owners type. ### Angoulême and Cognac Both towns have a historic centre and listed monuments. If you've led a project nearby, tell its story on a page, with the town and the type of building. It speaks directly to those who dread the formalities involved. ### Commercial buildings Storehouses, wine-making buildings, workshops, village-centre shops: these commissions come from business owners and local authorities looking for comparable references. They should be filed separately from houses, with their brief and their client when the client agrees to be named. The rooftops of Angoulême. [Photo: JLPC, CC BY-SA 3.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Angoul%C3%AAme_16_Vue_toits%26Charente_depuis_bd_Pasteur_2014.jpg) The historic centre of Cognac. [Photo: Jacques DASSIÉ, CC BY-SA 4.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Cognac_Centre_historique.jpg) [SEO consultant in Charente](https://kevinpapot.fr/consultant-seo-charente)[Angoulême](https://kevinpapot.fr/consultant-seo-angouleme)[Cognac](https://kevinpapot.fr/consultant-seo-cognac) Beyond Google ## What AI changes for an architect. Future clients now put long questions to an AI like ChatGPT, Gemini, Claude or Mistral. For example: “I want to convert a barn into a home near Angoulême, where do I start and which architect knows this type of building?”. The AI explains the main stages, then sometimes suggests a few practices. The homeowner then contacts you with an already shortened list, or doesn't contact you. AI doesn't see your photos the way a visitor does. It reads your texts, your Google Business Profile, the profession's directories, the articles about your work. A practice whose projects are described with their town, brief and materials gives it something to answer with. A gallery without captions gives it nothing. I write your project pages with both readers in mind: the person and the machine. [Find out more about GEO](https://kevinpapot.fr/en/consultant-geo) Question asked to an AII want to convert a barn into a house near Angoulême. Which architect knows this type of building? Answer Three options come up for this project: 1. **Our client**— architecture practice: several restored barns and stone houses, each project described with its town, brief and materials, commissions explained on its website. 2. — matchmaking platform, professional assigned after the request is submitted. 3. — new-build house builder, catalogue designs, no restoration. Agency websiteGoogle Business ProfileLocal press **Fig. 3.** Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description. Three typical cases ## Three architecture practice situations. These three cases are made up. They show the logic of a plan, not the story of a real practice. Yours will depend on your references. ### An architect working alone for two years They have few completed projects and their website mostly shows student work. 1. Publish a full page for each completed project, even a modest one. 2. Write a page explaining their commissions and how they work. 3. Create the Google Business Profile and get listed in the profession's directories. ### A five-person practice focused on restoration It has twenty solid references, all presented with a photo and a code name. 1. Rename each project with its brief and its town. 2. Add the text, materials and commission to each project page. 3. Create an old building restoration page that brings these references together. ### A practice that wants more commercial commissions It designs houses and would like to work for businesses and local councils. 1. Put the commercial and public references in a separate section. 2. Write a page aimed at business owners, with how a project unfolds. 3. Ask public clients for a link from the project's page. In practice ## What you get. - A project page template, applied to your existing references - One page per family of projects you want to develop - A clear page on your commissions, from sketch design to handover - Lighter images, for a website that reads well on a phone - A regular review of enquiries received and the pages that bring them in Pricing ## How much does an SEO consultant cost? The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation. - The size of the site: ten pages or ten thousand - The competition on your queries - What you can do in-house, and what needs producing for you - The pace you want [Request a quote](#contact) Who you're talking to ## Your SEO consultant: a business owner, not just an SEO. My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month. **Before we talk tags, we talk margin, average basket and profitability.** When you book a call, I'm the one who picks up. [Read my story](https://kevinpapot.fr/en/kevin)[See my method](https://kevinpapot.fr/en/methode) FAQ ## SEO and architecture: your questions. My website is above all an image showcase. Do I need to fill it with text? No. The images keep pride of place. I add a short, structured block under each project: location, brief, floor area, materials, a few sentences. This text takes thirty seconds to read and is enough for Google to understand the page. Are architects allowed to advertise? Your profession regulates its communication and you know its rules better than I do. Describing your work and explaining your commissions counts as information. You tell me what seems to you to fall outside the framework, and I don't publish it. Should I show my fees? You don't have to publish a fee scale. Explaining how a proposal is put together, depending on the commission and the complexity of the project, is enough to reassure people. Visitors understand they will get a figure after a first conversation, and they know why. Can I publish photos of all my projects? First check three permissions: the client's, the photographer's and, for an interior, the occupants'. I only put online the images you tell me are cleared. For a house, the town is enough, with no precise address. Are matchmaking platforms worth the subscription? They can bring in contacts when you're starting out. They also send the same request to several professionals. For a few months, note what each source brings you in signed projects. You'll decide with that information. I turn down a lot of small enquiries. Will SEO add more? It can reduce them. When the website says clearly which projects you take and which you don't, some people filter themselves out. The targeted searches change, so the enquiries do too. Should I keep a blog? Not necessarily. A practice already has its material: its projects. A well-written page for each completed project is worth more than a news article every month. If you like writing about a specific subject, we turn it into a lasting page. I work in several départements. How do I show that? Through your references. Each project located in a town shows you've been there. I then group these projects by area in pages that name the real places, without creating empty pages for towns where you've built nothing. How long before the projects show up on Google? Expect several months for a restructured website to find its place. Recent project pages are read fairly quickly; their ranking then evolves. I don't commit to any position. I show you the searches your pages appear for. Who writes the project texts? I write them from what you tell me, in writing or in person, and from your drawings. You review each page, because the vocabulary of a project must remain yours. Nothing goes online without your agreement. --- Source: https://kevinpapot.fr/en/seo-architecte · Kévin Papot, SEO and GEO consultant, Charente (France).