--- title: "Kitchen fitter SEO consultant: showroom, bespoke, installation" url: https://kevinpapot.fr/en/seo-cuisiniste author: Kévin Papot, SEO and GEO consultant language: en updated: 2026-10-15 --- > SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers. [Home](https://kevinpapot.fr/en/) / [Industries](https://kevinpapot.fr/en/metiers) / Kitchens and fitted interiors # SEO for kitchen fitters: fill your diary with appointments for serious projects. Before walking into a shop, homeowners spend evenings looking at kitchens online. They shortlist two or three places, rarely more, and book an appointment. The big chains dominate these searches. My job is to make sure your showroom is on the shortlist, with your projects and your way of working front and centre. [Book a call](#contact)[See my method](https://kevinpapot.fr/en/methode) 1. Rattle your competitors. 2. Overtake them. 3. Protect you from their attacks. A fitted kitchen. [Photo: David Adam Kess, CC BY-SA 4.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Modern_Kitchen,_Barrio_de_Salamanca_in_Madrid,_Spain.JPG) **15 years** in SEO **4 books** on SEO and GEO **200+ sites** tracked every day **1M / month** visits to my e-commerce site They trusted me with their visibility DartyEurofinsCegidEBPCNP AssurancesIngram Micro ## What is SEO for a kitchen fitter? SEO for a kitchen fitter is the work that makes a kitchen shop visible on Google to people in its catchment area, during the weeks they're preparing their project. It combines the shop's Google Business Profile, pages devoted to each type of project and installed kitchens, photographed in customers' homes. The success criterion is simple: the number of design appointments booked by people who have a project and a budget. The problem ## Where kitchen fitters get stuck. Symptom 1 ### National chains and their never-ending promotions Let's be frank: on “kitchen” or “fitted kitchen”, national chains, DIY superstores and online sellers own the page. An independent won't dislodge them from those searches. It wins on local searches and on projects that need advice. Symptom 2 ### Visitors who come to compare a price The customer arrives with a chain's quote and expects you to match it. If your website doesn't show what's different with you, the design, the installation, the follow-up, they only see a difference in price. Symptom 3 ### A showroom nobody sees before coming Your showroom is a big investment. Online, it often comes down to a photo of the shopfront. Visitors don't know what they'll see there and hesitate to get in the car. An audit, for real ## What I see in thirty seconds on a kitchen fitter's website. The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number. Kitchens & Bathrooms | Home https://vos-cuisines.exemple **CUISINES EXEMPLE**Home · Our ranges · Offers · Shop The art of living your interior Quality kitchens, for every style and every budget. Download the catalogue **Modern**Catalogue photo **Classic**Catalogue photo **Designer**Catalogue photo **Fig. 2.** Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me. 1. *1***A title that doesn't say where the shop is**“Kitchens & Bathrooms | Home” comes up in no local search. “Kitchen fitter in Angoulême: design, bespoke and installation” answers someone looking for an address. 2. *2***“Offers” before “Projects”**You're putting yourself on the chains' ground. Make your installed kitchens the first item in the menu. 3. *3***A home decor slogan**“The art of living your interior” contains neither the word kitchen nor your town. Say what you design and for whom. 4. *4***A catalogue kitchen, seen at ten resellers**Visitors have already come across it elsewhere. A kitchen installed in a house in the region catches their attention. 5. *5***Three styles, three brand photos**Sort by situation instead: small space, open-plan kitchen, old house. That's how customers think about their project. What your customers type ## What your customers type when they want a new kitchen. Here are six searches I give as examples. Your real queries, ranked by potential, will be established during the audit. *1*“kitchen fitter” followed by the town name : They're drawing up their list of shops to visit. The Google map largely decides that list. Your profile should make them want to come: showroom photos, accurate hours, recent reviews. *2*“bespoke kitchen price” : They want to know whether bespoke is within reach. A page explains what drives the cost of a kitchen: the doors, the worktop, the appliances, the installation. It invites them to come in and get their case priced. *3*“redo kitchen without replacing everything” : Their budget is tight or their units are still in good shape. If you offer replacement doors or worktops, say so on a dedicated page. These small projects often come before a full job. *4*“kitchen with island small space” : They have a space constraint and are looking for ideas. Projects sorted by layout, galley, L-shaped, open to the living room, show them you've already solved their problem. *5*“quartz or ceramic worktop” : They're torn over a material. A comparison article, written from your experience of fitting and everyday use, positions you as an adviser. They then come and touch the samples in the shop. *6*“reviews” followed by the name of your shop : The decision is almost made. They want confirmation they are not making a mistake. Reviews that mention deadlines met and the fitting carry more weight than a high rating with no comment. What works ## The five levers for a kitchen showroom. Lever 1 ### The showroom's Google Business Profile Your shop is a place people visit: the profile is its online shop window. I complete it with photos of every display setting, opening hours, closing days and appointment booking. A simple virtual tour also helps the customer decide. Lever 2 ### Kitchens fitted in customers' homes Catalogue images are the same at every dealer of a brand. A kitchen photographed in a local house, with the floor area, the room's constraints and the choices made, exists only at yours. I turn them into full pages. Lever 3 ### One page per type of project New kitchen in a new build, full renovation, new door fronts, open-plan kitchen after removing a partition: expectations and budgets differ. Each situation gets its own page, with the usual steps and lead times. Lever 4 ### Your method, from plan to fitting The home measurement visit, the 3D presentation, coordination with the plumber and electrician, fitting by your own teams: this is where you stand apart from a furniture seller. One page tells it step by step. Lever 5 ### Booking an appointment An online quote form makes no sense for a kitchen. I replace the “contact us” with a design appointment request, with three useful questions. Your sales staff meet customers who are already committed to their project. What costs dearly ## The mistakes I often see on kitchen showroom websites. Mistake 1 ### A site supplied by the brand, identical everywhere Many shops use their supplier's template site. The text is the same from one town to the next. With no content of its own, Google has nothing to tell you apart from the dealer down the road. Mistake 2 ### Talking about quality without showing anything “Fine materials and a careful finish” can be read on every site. A close-up of a worktop joint or an open drawer proves it better than an adjective. Mistake 3 ### Forgetting the bathroom and the walk-in wardrobe If you fit out other rooms, those services need their own pages. They bring in different customers and bring former ones back. Mistake 4 ### Leaving reviews unanswered A late delivery described in a review stays visible for years. A calm reply explaining what was done for the customer limits its effect on later readers. The method ## What I put in place for a kitchen specialist. Four steps, each with a single goal: make people want to book an appointment at the showroom. 1. **The showroom.** The Google Business Profile shows the display, the opening hours and lets people book a slot. 2. **The projects completed.** Your fitted kitchens become pages, sorted by style and layout. 3. **The projects.** One page for each situation: new build, renovation, door fronts, worktop. 4. **The appointments.** Each month I count appointment requests and the pages that brought them in. One-minute test ## Is SEO right for you? Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you. Close to home ## Kitchens in Charente. In Charente, the retail parks of Angoulême and Cognac group kitchen showrooms together. An independent or a joiner-fitter may be based elsewhere, sometimes in a small town like Jarnac or Barbezieux. For a project of this size, customers will travel further, as long as they know what they will find. Your online presence has to give them that reason to make the trip. ### Charente houses with irregular rooms Thick walls, uneven floors, low beams, awkwardly placed windows: old houses put standard units under strain. Showing kitchens adapted to these constraints sets you apart from modular-unit sellers. ### The retail parks of Angoulême and Cognac That is where the chains are. If you are there too, your profile has to stand out through its photos and reviews. If you are elsewhere, your site has to explain why the detour is worth it. ### Small towns and second homes Owners renovate a family house or a holiday let and manage the work from afar. They look for a single point of contact who coordinates everything. Say so clearly, if you do. The rooftops of Angoulême. [Photo: JLPC, CC BY-SA 3.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Angoul%C3%AAme_16_Vue_toits%26Charente_depuis_bd_Pasteur_2014.jpg) The historic centre of Cognac. [Photo: Jacques DASSIÉ, CC BY-SA 4.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Cognac_Centre_historique.jpg) [SEO consultant in Charente](https://kevinpapot.fr/consultant-seo-charente)[Angoulême](https://kevinpapot.fr/consultant-seo-angouleme)[Cognac](https://kevinpapot.fr/consultant-seo-cognac) Beyond Google ## What AI changes for a kitchen specialist. The inspiration phase increasingly goes through a conversation with an AI such as ChatGPT, Gemini, Claude or Mistral. For example: “I'm renovating a twelve-square-metre kitchen in an old house near Angoulême, I want an island and a hard-wearing worktop, where do I start and who should I see?”. The assistant gives layout advice, then sometimes suggests professionals. It relies on content that describes real cases. A page on an “L-shaped kitchen with island in a longère, thirteen square metres” is useful to it. A gallery with no text tells it nothing. Your reviews, your profile and local press articles count too, if they describe the same shop and the same services. I make sure all your channels are consistent. [Find out more about GEO](https://kevinpapot.fr/en/consultant-geo) Question asked to an AII'm redoing my kitchen in an old house near Angoulême, with an island. Which showroom should I visit? Answer Three very different places could suit you: 1. **Our client**— independent kitchen specialist in Angoulême: made-to-measure design, kitchens fitted in old houses shown on its site with floor area and constraints, fitting by its own teams, showroom appointments. 2. — national chain in a retail park, standard modular kitchens, current promotions. 3. — DIY superstore, flat-pack units, fitting as an option. Kitchen specialist's siteGoogle Business ProfileCustomer reviews **Fig. 3.** Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description. Three typical cases ## Three kitchen specialist scenarios. Three textbook cases, built for illustration. They do not match any real shop, and your roadmap will be drawn up after the audit. ### An independent kitchen specialist with a small showroom They live on word of mouth and see few new customers. 1. Photograph every display setting and publish them on the profile. 2. Put eight fitted kitchens online, with floor area and constraints. 3. Add design appointment booking to the site. ### A franchised showroom in a retail park The national site sends them leads, but the local profile is neglected. 1. Check what local content the brand allows. 2. Reply to every review and ask for one at the end of each fitting. 3. Publish the shop's own projects on the profile, not the catalogue ones. ### A joiner-fitter who builds their own kitchens Their work is high-end, but their site mostly talks about staircases and doors. 1. Create a made-to-measure kitchens section, separate from the joinery. 2. Tell the story of three projects, from workshop to fitting, in photos. 3. Write a page on the wood species and finishes on offer. In practice ## What you get. - A Google Business Profile that shows people round your showroom before they travel - Project pages, kitchen by kitchen, with their context - One page per type of project, from new door fronts to full renovation - A page describing your method, from measurement to fitting - A monthly count of appointment requests and where they came from Pricing ## How much does an SEO consultant cost? The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation. - The size of the site: ten pages or ten thousand - The competition on your queries - What you can do in-house, and what needs producing for you - The pace you want [Request a quote](#contact) Who you're talking to ## Your SEO consultant: a business owner, not just an SEO. My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month. **Before we talk tags, we talk margin, average basket and profitability.** When you book a call, I'm the one who picks up. [Read my story](https://kevinpapot.fr/en/kevin)[See my method](https://kevinpapot.fr/en/methode) FAQ ## SEO and kitchens: your questions. The chains advertise all year round. Do I stand a chance of being seen? On general searches, they stay ahead. On “kitchen specialist” plus your town, on made-to-measure and on renovation in old houses, a well-presented local shop has every chance. Those are the searches I focus the work on. Should I show prices? A kitchen cannot be priced without a plan, and your customers understand that. You can, however, present two or three projects with their overall budget, as an illustration. It places your range and avoids appointments that lead nowhere. My supplier gives me a website. Why do more? That site serves the brand. It says nothing about your team, your installations or your town. Depending on your contract, we either enrich it with local content or create a separate site for the shop. I don't have good photos of my jobs. What can I do? A recent phone, a tidy room and daylight are enough to start. I give you a list of six shots to take at the end of each fitting. For your flagship projects, a session with a photographer pays for itself. Do customers agree to having their kitchen shown? Most do, if you ask at handover and give neither name nor address. Get written permission. Those who say no are free to, and you will soon have enough projects to show. Do I need a blog? Not for the sake of it. A few in-depth articles, on choosing a worktop or opening a kitchen onto the living room, are useful for years. Ten useful articles beat one post a week. What about selling kitchens online? That meets a different need: units you assemble yourself. Your customer expects design and fitting. There is no point fighting on that ground. Explain instead what your service includes. Is social media enough for such a visual trade? It keeps the desire alive and makes your style known. But someone looking for a shop to book an appointment goes through Google. I reuse your photos on both, with no double work for you. How do you measure results? We track appointment requests, calls from the profile and directions requested to the shop. You tell me which appointments led to a sale. The link between pages and turnover shows within a few months. How long does it take? A kitchen project already takes several months between the first search and the order. Add the time it takes Google to take your pages into account. I don't commit to any timescale, but I show you every month where you stand. --- Source: https://kevinpapot.fr/en/seo-cuisiniste · Kévin Papot, SEO and GEO consultant, Charente (France).