--- title: "SEO consultant for property inspectors: sales, lettings" url: https://kevinpapot.fr/en/seo-diagnostiqueur-immobilier author: Kévin Papot, SEO and GEO consultant language: en updated: 2026-10-15 --- > SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers. [Home](https://kevinpapot.fr/en/) / [Industries](https://kevinpapot.fr/en/metiers) / Property inspections # SEO for property inspectors: direct bookings, on top of those from your referrers. Your client didn't choose to need you. They are selling or letting, their notary or agent is asking for a file, and they need an appointment fast. Some of these owners follow the name they're given. The others search on Google, where quote platforms and national networks sit above local firms. I work to make both paths lead to you. [Book a call](#contact)[See my method](https://kevinpapot.fr/en/methode) 1. Rattle your competitors. 2. Overtake them. 3. Protect you from their attacks. **15 years** in SEO **4 books** on SEO and GEO **200+ sites** tracked every day **1M / month** visits to my e-commerce site They trusted me with their visibility DartyEurofinsCegidEBPCNP AssurancesIngram Micro ## What is SEO for a property inspector? SEO for a property inspector means making an inspection firm visible on Google when an owner, a landlord or a property professional is looking for someone in their area. It relies on a complete Google Business Profile, separate pages for sales, lettings and building work, and clear information on lead times and the area covered. It is measured by the bookings received directly, with no middleman. The problem ## What weakens a property inspection firm. Symptom 1 ### A business held up by a handful of referrers Two agencies and a notary's office can account for most of your bookings. If one of them changes provider, your month takes a hit. Direct requests from private individuals make that dependence less dangerous. Symptom 2 ### Platforms that sell a price first For “property inspection” followed by a town, you find comparison sites and quote sites ahead of the firms. They show a teaser price and assign the job afterwards. The owner doesn't know who will come to their home. Symptom 3 ### A trade the client barely understands They don't know which inspections apply to their property, how long the visit takes, or when they'll get the report. If your site doesn't answer those three questions, they call the one that does. An audit, for real ## What I see in thirty seconds on a property inspector's website. The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number. Home | Expertise https://votre-diagnostic.exemple **YOUR INSPECTIONS**Company · Our inspections · News · Contact Expertise at the service of your property A certified professional for all your property inspections, with complete peace of mind. Online quote **Acronym 1**Find out more **Acronym 2**Find out more **Acronym 3**Find out more **Fig. 2.** Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me. 1. *1***An “Expertise” title with no location**Your clients type “property inspection” and a town. “Property inspections in Angoulême: sales and lettings” covers both. 2. *2***No way in by situation**The owner knows whether they're selling or letting. They don't know which inspection to pick from a list. The menu should start from their situation. 3. *3***A sentence that answers no question**When, where and how quickly: those are the three things people expect. “Expertise at the service of your property” gives none of them. 4. *4***A cartoon house under a magnifying glass**This illustration appears on plenty of other sites. A photo of you on the job, equipment in hand, shows who will come. 5. *5***Acronyms instead of services**Three abbreviations and three “Find out more” links. Write “You're selling”, “You're letting”, “You're doing building work”. What your customers type ## What owners type before booking. Six plausible searches, given as examples. None of them is a measurement. The ones for your area are gathered during the audit. *1*“property inspection” followed by the name of their town : The map shows up first. They compare three profiles in a few seconds. Yours needs to show an area covered, opening hours, a direct number and recent reviews. *2*“inspections needed to sell a house” : They're new to the subject. They want a list and a price. Your sales page explains that the list depends on the property and offers to draw it up with them in one call. I don't publish a fixed list there. *3*“property inspection price” : They're comparing and worried about hidden costs. A pricing page says what makes the amount vary: type of property, floor area, number of inspections, travel. It can give worked examples, if you wish. *4*“rental flat inspection” followed by their town : This is a landlord, sometimes with several properties. They'll come back if all goes well. A lettings page, with booking between two tenants, speaks to them directly. *5*“urgent inspection before preliminary contract” : Signing is close and a document is missing. They want a date and a turnaround for the report. If you can keep short lead times, write them on a page and on the profile, with your conditions. *6*“asbestos survey before works” : Here the client is a tradesperson, a managing agent or a project manager. The need has nothing to do with a sale. A page for professionals, with how you work on a building site, opens up another market. What works ## The five levers of a property inspection firm. Lever 1 ### The Google Business Profile and the area covered You travel to the client, so the profile needs to say how far. I set the category, service area, services and opening hours. A profile that names your towns has a case to make in local searches, against a head office based in another region. Lever 2 ### Three ways in: sales, lettings, building work These three clients have neither the same questions nor the same urgency. Three separate pages, reachable from the menu, avoid one long text that mixes everything up. Each one ends the same way: how to get a date. Lever 3 ### Lead times in writing In this trade, the lead time often decides the booking. Usual wait for an appointment, report turnaround, ability to come out urgently: these three lines belong at the top of the page. You only write what you can deliver. Lever 4 ### Your certifications, easy to read The owner wants to know you're compliant without knowing the regulations. A page presents your certifications and your insurance, with their validity dates, based on the documents you send me. I copy the titles; I don't interpret any of them. Lever 5 ### A page for referrers Notaries, agencies, managing agents and property managers also look you up on Google before handing you a first job. A page aimed at them explains how to book a job with you, how quickly, and in what form they receive the reports. What costs dearly ## Common mistakes on property inspectors' websites. Mistake 1 ### A list of acronyms on the home page The owner doesn't know these abbreviations. They understand “I'm selling a house” or “I'm letting a flat”. Start from their situation; the acronyms come afterwards. Mistake 2 ### Rules copied out and never updated Obligations change, pages stay the same. An out-of-date text on a property inspector's website makes a bad impression. I prefer short, dated pages that point to the official sources. Mistake 3 ### No service area “The whole region” reassures nobody about lead times. Naming your usual towns and saying what happens beyond them gives a clear answer. Mistake 4 ### A quote by form, with no visible phone number Someone signing in ten days doesn't fill in a form and wait for a reply. The number must be clickable at the top of every page. The method ## What I put in place for a property inspector. Four actions, ranked by how quickly they take effect. None of them requires you to become a copywriter. 1. **The profile.** Service area, services, opening hours and the first review requests. 2. **The three ways in.** A sales page, a lettings page, a building works page, each with your lead times. 3. **Trust.** Certifications, insurance and a sample report gathered on one up-to-date page. 4. **Bookings.** Every month, I separate direct requests from those sent by your referrers. One-minute test ## Is SEO right for you? Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you. Close to home ## Property inspections in Charente. In Charente, a property inspector travels between Angoulême, Cognac and small towns such as Jarnac, Barbezieux, Ruffec or Confolens. The housing stock ranges from town flats to old stone houses. The seller searches with the name of their town and wants to know when you can come. A firm that names its towns and its lead times answers that search. The Newp agency, which I co-founded, has its offices in the département. ### Old buildings in the villages Village houses, longères, converted outbuildings: the owner of an old stone property wonders how your visit will go. A page explaining how it works in an old house, with the towns you cover, reassures the seller before you arrive. ### Angoulême and its rental properties In Angoulême, a landlord looks for an inspection before letting, sometimes for several flats. They type the name of the town and want a quick answer. A page designed for them, with a direct contact and simple arrangements between two tenants, can build a lasting relationship. ### Cognac, estates and commercial buildings Around Cognac, the vineyards include estates with storehouses, barns or offices. If you work on these buildings, say so. The seller and their notary are looking for a firm that has already seen this type of property. The rooftops of Angoulême. [Photo: JLPC, CC BY-SA 3.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Angoul%C3%AAme_16_Vue_toits%26Charente_depuis_bd_Pasteur_2014.jpg) The historic centre of Cognac. [Photo: Jacques DASSIÉ, CC BY-SA 4.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Cognac_Centre_historique.jpg) [SEO consultant in Charente](https://kevinpapot.fr/consultant-seo-charente)[Angoulême](https://kevinpapot.fr/consultant-seo-angouleme)[Cognac](https://kevinpapot.fr/consultant-seo-cognac) Beyond Google ## What AI changes for a property inspector. Owners increasingly ask an AI like ChatGPT, Gemini, Claude or Mistral before calling anyone: “I'm selling a 1960s house near Cognac, which inspections do I need and who can come before the end of the month?”. The AI gives a general answer about the documents to gather, advises checking with a professional, then sometimes names a few firms. On the regulatory side, I don't try to get you cited: the official sources are there for that. On the choice of firm, however, the AI picks up whatever specific information it finds: towns covered, appointment lead time, types of property, reviews. A firm described as “pre-sale and pre-letting inspections, Cognac area, stated lead times” is more likely to be named than one described as “property expertise”. I align this description across your website, your profile and the trade directories. [Find out more about GEO](https://kevinpapot.fr/en/consultant-geo) Question asked to an AII'm selling a flat in Angoulême and signing is close. Which property inspector can come quickly? Answer Three options for this job: 1. **Our client**— local firm: pre-sale inspections in Angoulême and the surrounding area, appointment and report lead times shown, dated certifications, seller reviews. 2. — quote comparison site, inspector assigned after the order. 3. — national network, bookings through a call centre. Firm's websiteGoogle Business ProfileTrade directory **Fig. 3.** Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description. Three typical cases ## Three property inspector situations. Three made-up examples that don't match any real firm. They show how the plan changes depending on the starting point. ### An independent inspector just starting out They have just obtained their certifications and have no referrers yet. 1. Create the Google Business Profile with the service area and services. 2. Publish three pages: sales, lettings, prices. 3. Write a page for agencies and notaries, to send them by email. ### A three-person firm tied to two agencies Almost all its jobs come from the same contacts. 1. Write one page per owner situation, with no acronyms in the titles. 2. Show appointment and report lead times at the top of the page. 3. Ask every private client served for a review, even when referred by an agency. ### A firm targeting building professionals It wants to grow pre-works surveys and jobs for managing agents. 1. Create a “professionals” section separate from private clients. 2. Describe on-site work: preparation, sampling, report. 3. Get listed in the directories that managing agents and project managers use. In practice ## What you get. - A Google Business Profile set to the area you actually cover - Three entry pages: selling, letting, building work - Your appointment and report lead times clearly displayed - A certifications and insurance page, kept up to date from your documents - A monthly count of direct bookings and referred bookings Pricing ## How much does an SEO consultant cost? The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation. - The size of the site: ten pages or ten thousand - The competition on your queries - What you can do in-house, and what needs producing for you - The pace you want [Request a quote](#contact) Who you're talking to ## Your SEO consultant: a business owner, not just an SEO. My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month. **Before we talk tags, we talk margin, average basket and profitability.** When you book a call, I'm the one who picks up. [Read my story](https://kevinpapot.fr/en/kevin)[See my method](https://kevinpapot.fr/en/methode) FAQ ## SEO and property inspections: your questions. My jobs come from agencies and notaries. Why should I bother with Google? For two reasons. Your referrers may change their minds or their provider. And the owner who is given your name looks you up before calling: what they find confirms or weakens the recommendation. The platforms are slashing prices. Should I match them? I wouldn't advise it as a matter of principle. Explain what your service includes: time spent on site, who comes, report turnaround, your availability afterwards. Many sellers prefer to know who is coming into their home. Can I publish the list of mandatory inspections? You can, at your own responsibility and as long as you keep it up to date. For my part, I avoid writing a fixed list. I suggest a page that asks three questions about the property and invites people to call you to find out which inspections are required. Should I show my prices? In this trade, the price is asked for in the first minute. An indicative price list, or a few examples by type of property, avoids calls that go nowhere. You decide the level of detail; I format it. How do I get reviews when the client didn't choose me? By asking the right person at the right time: the owner, on the day they receive their report. A short message with a link is enough. These reviews usually talk about punctuality, clarity and turnaround, which is what the next client wants to read. I cover the whole département. Should I create a page per town? No. One page for each of your real areas, usually two or three, with the towns named in the text. Dozens of pages identical except for the town name help nobody. Does a notary or an agency really look at my website? Before a first job, often yes, or a member of staff does. They look for your certifications, your insurance, your lead times and a direct contact. The page aimed at them saves them time. Should I show a sample report? It's a good idea, with an anonymised report. The owner sees what they will receive and understands the price. Just check that no address or name remains legible. The rules change often. How do I keep my pages accurate? By writing few regulatory sentences. The pages describe your service, your lead times and your area, which rarely change. For the rest, they point to the official sources, and you review everything before publication. When will I see direct bookings? The Google Business Profile can bring in calls fairly quickly once it's set up. The website pages take several months. I guarantee neither volume nor date; I show you every month where the requests come from. --- Source: https://kevinpapot.fr/en/seo-diagnostiqueur-immobilier · Kévin Papot, SEO and GEO consultant, Charente (France).