--- title: "Painter and decorator SEO consultant: interiors, façades" url: https://kevinpapot.fr/en/seo-peintre author: Kévin Papot, SEO and GEO consultant language: en updated: 2026-10-15 --- > SEO and GEO consultant for more than fifteen years. I only recommend what I've made work on my own websites, on Google and in AI answers. [Home](https://kevinpapot.fr/en/) / [Industries](https://kevinpapot.fr/en/metiers) / Interior and exterior painting # SEO for painters and decorators: get called for your jobs, without buying quotes. A homeowner who wants to repaint their living room or their façade is spoilt for choice. Quote platforms send them several names, national networks buy ads, and a neighbour offers to do it cash in hand. In all this noise, the painter based ten minutes away often goes unnoticed. I set up your Google Business Profile and your website so that people find you, and understand why they should call you. [Book a call](#contact)[See my method](https://kevinpapot.fr/en/methode) 1. Rattle your competitors. 2. Overtake them. 3. Protect you from their attacks. A brush and paint tins. [Photo: United Soybean Board, CC BY 2.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Open_Soy_Paint_Cans_(10481728754).jpg) **15 years** in SEO **4 books** on SEO and GEO **200+ sites** tracked every day **1M / month** visits to my e-commerce site They trusted me with their visibility DartyEurofinsCegidEBPCNP AssurancesIngram Micro ## What is SEO for a painter and decorator? SEO for a painter and decorator is the work that makes a painting business visible on Google to the people and businesses in its area, at the moment they're looking for someone for an interior, a façade, shutters or premises. It combines a well-kept Google Business Profile, separate pages by type of work and jobs shown with their preparation. It is measured by the quote requests received directly, with no middleman. The problem ## Where painters and decorators get stuck. Symptom 1 ### A trade where everyone puts themselves forward Painting is a very crowded market, let's admit it. Matchmaking platforms, franchise networks, general contractors and recently registered sole traders compete for the same searches. The client sees twenty names and doesn't know which one employs real painters. Symptom 2 ### Two painting quotes look alike The client compares two totals first. Washing down, filling, skimming and undercoat don't show up in the total. If your website doesn't explain this preparation, you'll be judged on the amount, against someone who does less. Symptom 3 ### The best jobs stay on your phone You have hundreds of photos of finished rooms. They're neither sorted nor published. The façade you redid last year, visible from the whole street, appears nowhere online. Your proof exists, but Google doesn't know about it. An audit, for real ## What I see in thirty seconds on a painter's website. The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number. Paint & Decor | Welcome https://votre-entreprise-peinture.exemple **YOUR BUSINESS**Home · Services · Colour chart · Free quote Colours for your interior Painting, decorating, wall coverings: careful work at a competitive price. Free quote within 24 hours **Interior**All jobs **Exterior**All work **Decorating**All styles **Fig. 2.** Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me. 1. *1***A page title with no trade and no town**“Paint & Decor | Welcome” could be a shop. “Painter and decorator in Cognac: interiors, façades, woodwork” describes a business and its area. 2. *2***A colour chart, but no completed jobs**Visitors want to see jobs before choosing a shade. Replace this menu entry with “Our projects”. 3. *3***A heading that could be selling tins of paint**Nothing says you carry out the work. State the trade, the type of building and the towns. 4. *4***A brand-new roller and tray on a white background**It's the picture on every platform profile. One of your rooms, photographed before and after, belongs to you. 5. *5***“All jobs”, three times**The phrase distinguishes nothing. Under each heading, name two specific jobs: cracked ceilings, wooden shutters, stairwells. What your customers type ## What your clients type when they're looking for a painter. The six searches below are realistic examples for a painting business. The audit of your area will give the real ones, ranked by number of searches. *1*“painter and decorator” followed by the name of the town : The search comes from someone ready to ask for a quote. They scan the map, then open the profiles that show photos. A profile with recent jobs and reviews that mention the type of work makes the difference at that moment. *2*“cost to paint a 100 m² house” : They're preparing their budget. They'll come across calculators. A page that explains what drives the price, starting with the condition of the surfaces, teaches them to read a quote and presents you as someone serious. *3*“façade repainting” followed by the name of the town : The job is big and visible. They want to see façades redone in streets they know. A few completed jobs with their location, the surface treated and the season of the works meet their expectations. *4*“painting damaged wooden shutters” : They're torn between doing it themselves and calling someone. An honest article on stripping and the coats needed shows them the scale of the job. Many readers end up asking for a price. *5*“painter for communal stairwell” : Here, it's a managing agent or a residents' committee searching. They expect comparable references, up-to-date insurance and an organisation that disturbs the occupants as little as possible. A page for professionals speaks to them directly. *6*“decorative painter lime plaster” : The request is rare and precise. Whoever makes it already has a firm idea and a budget. If you master this finish, a dedicated page puts you ahead of competitors who don't even mention it. What works ## The five levers of a painting business. Lever 1 ### The Google Business Profile, kept like a job logbook For a painter, the map brings in a large share of calls. I check the category, services and service area. I then show you how to add a dated photo at the end of each job. A regularly updated profile quickly stands out from those that haven't changed since they were created. Lever 2 ### Separate pages for each type of work Interior painting, façades, woodwork and shutters, wallpaper, floors, business premises: these jobs have neither the same clients nor the same words. One page per family of work makes you visible for each, and lets you showcase the right jobs as examples. Lever 3 ### Surface preparation, explained It's what sets you apart from a cut-price quote, and almost no website talks about it. I get you to describe your steps in a few simple lines, with a photo of a wall before skimming. The reader understands what they're paying for, and why the result lasts. Lever 4 ### Reviews that name the job “Very good work” tells nobody anything. A review that mentions the stairwell, deadlines being met and a clean site reassures the next reader. I prepare a message for you to send on handover day, suggesting what the client might talk about. Lever 5 ### A page for business clients Managing agents, estate agencies, shopkeepers and local authorities order repeat jobs. They don't read the page aimed at private clients. A separate page presents your resources, your references of the same type and the person to contact. What costs dearly ## Common mistakes on painters' websites. Mistake 1 ### A single page for every type of work Interior, exterior, decorating and floors fit into one paragraph. Google doesn't know which search to show you for. The visitor who came for a façade doesn't find what concerns them and leaves. Mistake 2 ### Finished rooms, never the starting point A smooth white wall looks like every other white wall. The same wall, cracked three days earlier, tells the story of your trade. Publish the two images side by side as soon as you have them. Mistake 3 ### An online colour chart instead of content Offering a hundred shades to click fills the screen without saying anything about your business. The client will choose their colour with you. First they need to know whether you're reliable and available. Mistake 4 ### Describing yourself as an “all-round painter” This phrase makes you look like every profile on a platform. Say what you do often, what you do well and what you turn down. A clear refusal inspires confidence. The method ## What I put in place for a painter and decorator. Four steps. The profile comes first, because its effects arrive before the website's. 1. **The profile.** Category, services, towns, dated photos and a reply to every review already received. 2. **The work.** One page for interiors, one for façades, one for woodwork, one for professionals. 3. **Proof.** Ten jobs showing the starting point, the preparation and the result. 4. **Follow-up.** A monthly meeting to count the quotes requested and spot the types of work that are missing. One-minute test ## Is SEO right for you? Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you. Close to home ## Painting and decorating in Charente. In Charente, buildings are made of limestone, old renders and wooden shutters. In Angoulême and Cognac, people search for a painter with the name of the town or neighbourhood. In a small town like Barbezieux or Confolens, they type the name of the town and check how far you travel. Newp, the agency I co-founded, is based near Cognac. ### Angoulême: high ceilings and communal areas High ceilings, cornicing, communal stairwells: Angoulême's historic centre has its apartment buildings and town houses. A page that shows this type of job and also addresses managing agents puts you in front of steady demand. ### Cognac: façades and merchant houses Cognac has its limestone façades and merchant houses, in town as well as along the river. Depending on the town and the street, rules may govern colours and materials. Say that you check the permission required by the town before starting. ### Small towns: shutters, gates and outbuildings Outside the towns, people look for a painter for exterior woodwork and outbuildings. Say how far you travel and from what size of job. You'll avoid pointless round trips. The rooftops of Angoulême. [Photo: JLPC, CC BY-SA 3.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Angoul%C3%AAme_16_Vue_toits%26Charente_depuis_bd_Pasteur_2014.jpg) The historic centre of Cognac. [Photo: Jacques DASSIÉ, CC BY-SA 4.0, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Cognac_Centre_historique.jpg) [SEO consultant in Charente](https://kevinpapot.fr/consultant-seo-charente)[Angoulême](https://kevinpapot.fr/consultant-seo-angouleme)[Cognac](https://kevinpapot.fr/consultant-seo-cognac) Beyond Google ## What AI changes for a painter and decorator. Questions put to AI are longer than those typed into Google. An example: “I need to repaint a living room with cracks in the ceiling in an old house in Angoulême, what kind of painter should I contact and what should the quote include?”. The AI explains the preparation needed, then sometimes suggests two or three businesses. To cite one, it needs to read somewhere what that business actually does. A platform profile says “painting, all jobs”. Your website can say “crack repair, skimming, painting old ceilings in Angoulême”, with jobs to back it up. This precision lets it describe you, and that's what I work on with you. [Find out more about GEO](https://kevinpapot.fr/en/consultant-geo) Question asked to an AII'm looking for a painter to redo a living room with a cracked ceiling in an old house in Angoulême. Who should I contact? Answer Here are three leads, ranked by how precise the available information is: 1. **Our client**— painting business in Angoulême: crack repair and skimming before painting, ceilings in old houses shown before and after, preparation steps described, reviews that mention the type of job. 2. — quote platform, “all jobs” painter profiles, callbacks from several businesses. 3. — national renovation network, local branch assigned after the request. Painter's websiteGoogle Business ProfileCustomer reviews **Fig. 3.** Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description. Three typical cases ## Three painter and decorator situations. Three imaginary examples, to give an idea of the first actions. None of them describes a real client. ### A self-employed painter, established for twenty years His order book runs on word of mouth, but his clients are getting older and young homeowners don't know him. 1. Create the Google Business Profile and upload twenty job photos. 2. Ask the last ten satisfied clients for a review. 3. Put a five-page website online, one page per type of work. ### A business with six painters, interiors and façades It buys quotes from a platform and signs one in ten. 1. Split façades and interiors into two separate pages. 2. Publish six redone façades, with the town and the surface. 3. Every quarter, compare the cost of a signed job by channel. ### A decorative painter targeting high-end finishes His website presents him as a general painter, and he mostly gets requests for quick refreshes. 1. Rewrite the home page around decorative plasters. 2. Present four jobs with close-up photos. 3. State clearly the jobs he no longer takes on. In practice ## What you get. - A Google Business Profile fed by your jobs, with a method to keep it going yourself - One page per family of work: interiors, façades, woodwork, professionals - A clear text on how you prepare surfaces - Ten jobs published with the before, during and after - A monthly meeting to track the quotes requested directly Pricing ## How much does an SEO consultant cost? The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation. - The size of the site: ten pages or ten thousand - The competition on your queries - What you can do in-house, and what needs producing for you - The pace you want [Request a quote](#contact) Who you're talking to ## Your SEO consultant: a business owner, not just an SEO. My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month. **Before we talk tags, we talk margin, average basket and profitability.** When you book a call, I'm the one who picks up. [Read my story](https://kevinpapot.fr/en/kevin)[See my method](https://kevinpapot.fr/en/methode) FAQ ## SEO and painting and decorating: your questions. The painting market is saturated. Is SEO worth the effort? It's saturated with profiles that all look alike. Few painting businesses have a well-kept profile and a website that shows their jobs. I'm not promising you a ranking. I'm observing that the work to be done is known, limited and within reach of a small business. I'm signed up to quote platforms. Should I leave them? Keep them while you build up your own enquiries. Some businesses keep them to fill quiet weeks. What matters is no longer depending on them and knowing what a signed job costs you through that channel. How do I stand out from very low prices? By showing what the price includes. Describe your preparation, the number of coats, how you protect floors and the final clean. The client who only looks at the total was never yours. The one who has already had a bad experience will read you carefully. Should I show a price per square metre? I prefer an explanation to a figure. A cracked ceiling and a new wall have nothing in common. You can describe two or three typical jobs with how long they take, and invite people to book a visit for a quote. Are photos taken on a phone good enough? Yes, if they are sharp, taken in daylight and framed the same way before and after. I give you a few simple guidelines. A real, decent picture beats a perfect one bought from a stock photo library. Should I mention my qualifications and insurance? Yes, with their exact title and expiry date. Business clients ask for them and homeowners use them to rule out shaky firms. You send me the documents; I don't add any on my side. Does a façade job involve permits worth mentioning on the site? Depending on the town and the area, façade renovation may need permission. I suggest mentioning it in general terms and saying that you check this point with the client. The precise rules are for the town hall, not your website. I also work for main contractors. Should I say so? Yes, on the page for business clients. Subcontracting shows that other people in the trade trust you. Just keep it separate from the pages for homeowners, who have different questions. Can social media replace a website for a painter? They show your jobs well, but your posts drop out of the feed within days and don't answer a Google search. Post there if you enjoy it. The same photos, organised on your website, keep working for years. When does a painter see an effect on quote requests? Changes to the Google Business Profile often show within the first few months. Website pages climb more slowly. I don't commit to any timeframe. You get the figures every month and decide whether to carry on. --- Source: https://kevinpapot.fr/en/seo-peintre · Kévin Papot, SEO and GEO consultant, Charente (France).