Cloned websites
Same templates, same blocks, same stock photos. Swap the logo and the colour, done.
SEO & GEO consultant · 15 years · 4 books
Your website deserves to stand out.
I only recommend what I've made work on my own websites. That's what moves yours up, on Google and in AI answers.
Fig. 1. Your industry, group photo. (You're the purple one. Or you could be.)
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram Micro01 · The problem
A sanitised web.
Your competitors use the same tools, the same website templates and, lately, the same AI to write. The result: four symptoms.
To see what this site would look like if it did what everyone else does. (Five seconds, then you get it back.)
Fig. 2. Your competitors, as you walk past. (Hover over them: they're watching you too.)
Sanitised copy
Written by the same AI, proofread by nobody. Correct, smooth, forgotten as soon as it's read.
Interchangeable results
Ten blue links promising the same thing. Yours is somewhere in there.
AIs that cite everyone else
ChatGPT recommends three names. It has no reason to give yours.
Fig. 3. Four symptoms, four answers. (Any resemblance to your industry is perfectly normal.)
- Your businessThe answer Google and AI choose to show.
Fig. 4. The same market, afterwards. (Which one did you look at first?)
02 · The principle
We remember what stands out.
In 1933, psychologist Hedwig von Restorff showed that, in a series of similar items, the one that differs is remembered first.
What holds for memory holds for a results page, and for an AI that has to pick three sources out of thousands. It's not about doing more than everyone else. It's about not doing the same.
The detail of this page
A results page, yours
Type what your customers search for in the bar: your trade, your town. Google replies with a list where everyone promises the same thing, and you're at the bottom. Move your line up.
- A directory · directory.exampleThe 10 best professionals near you
- A platform · platform.exampleCompare three free quotes in two minutes
- A competitor · competitor-1.exampleYour trusted partner, here to listen
- Another competitor · competitor-2.exampleTailored solutions to suit your needs
- A third one · competitor-3.exampleExpertise serving your projects
- An old article · magazine.exampleEverything you need to know: the complete guide
- A forum · forum.exampleAnyone know a good professional round here?
- Youyour-site.exampleWhat you do, for whom, and whereA sentence only you could write, then how to reach you. Nothing more.
Your position: 8
Fig. 5. A results page, eight lines. Seven promise roughly the same thing. (Position 1. The other seven did nothing wrong. They just did the same.)
What this means for you. I don't promise first place everywhere. Together we pick the searches that pay, and I push up the page that answers them.
On video
Why should Google trust you?
Fig. 6. Three films, one question. (The fourth is hidden somewhere on this page.)
03 · The solution
Think outside the box.
Join nine dots with four lines without lifting your pen: it's impossible as long as you stay inside the square. Most websites' SEO stays there.
One answer for each symptom. You've just seen them: the same four boxes, where only one thing changed. You.
Why it's the same in SEO
The square is the rules everyone imposes on themselves without anyone having set them: target the same keywords as your competitors, write like them, rely only on Google. As long as you stay inside, you only have four lines for nine dots. Rankings are won outside.
Wrong.
You stayed inside the box. Can we help you get out?
Click a dot to start.
Fig. 7. Your turn: nine dots, four lines, without lifting your pen. (Click to draw each line.)
Demonstration
The same message, written twice.
On the left, what an AI produces with no brief. On the right, what someone writes when they have an idea and stand up for it.
In an ever-evolving digital world, it is essential for businesses to optimise their online presence. Our agency supports you with tailored solutions, adapted to your needs, to boost your visibility and achieve your goals.
Fig. 8. Two sentences, seven stock phrases. (You already read it this morning, somewhere else.)
Who you're talking to
A business owner. Not just an SEO.
My clients tell me: they like working with me because I think like them. I have an agency to run and my own websites to make profitable.
Before we talk tags, we talk margin, average basket and profitability. SEO comes next, in service of those numbers.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. When you book a call, I'm the one who picks up.
Fig. 9. An SEO consultant, in real life. (No robots were photographed for this section.)
04 · The safeguards
Four things I don't sell.
- Guaranteed first pageNobody can honestly guarantee it. I commit to a plan, priorities and measurements.
- Twelve-month contractsSupport is monthly and can be cancelled. You stay because it works.
- A junior behind a salespersonThe person who answers you is the one who builds the strategy. That's me.
- A forty-page reportYou get what needs doing, in order, and what it achieved.
No clicking allowed.
Fig. 10. Non-exhaustive list. (The competition offers others.)
Your turn
How much could SEO earn you?
Move the sliders with your own numbers. The maths is deliberately simple: searches, a share of clicks, a conversion rate, the value of a customer.
These are your assumptions, not a promise. We swap them for your real numbers during the call.
Start from a typical profile
Visits / month
Contacts / month
Customers / month
Revenue / year
05 · The offer
Three ways to stand out.
One-off
SEO + GEO audit
Where you stand on Google and in AI, and what to fix first.
PRICE TO BE CONFIRMED
No commitment
Monthly support
Strategy, content, technical, links and GEO, led by me, carried out with the Newp agency when needed.
PRICE TO BE CONFIRMED
As a team
Training and talks
So your teams can run SEO and GEO themselves.
PRICE TO BE CONFIRMED
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 11. A K. (The landscape was missing one.)