A website with no service pages
Home, About, Contact. The whole business fits on a single “Our services” page that nobody searches for under that name.
Home / Website design
Website design: a website people find, not just a pretty one.
Most websites are designed first and optimised later, once people notice nobody is visiting. I do the opposite: we start from what your customers type into Google, and the website is built around it. Website design and SEO package from €1,000 excl. VAT.
- Rattle your competitors.
- Overtake them.
- Protect you from their attacks.
The packageWebsite design and initial SEO, from €1,000 excl. VAT. The website belongs to you.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWhat is an “SEO-ready” website?
It's a website whose structure, URLs, titles and texts were decided according to what your customers search for, before choosing the colours. It loads fast on a phone, each service has its own page, and both Google and AI understand effortlessly what you do and where.
The problem
Why so many new websites bring in no customers.
Copy written for yourself
“Welcome”, “our passion”, “a team that listens”. No customer types those words. They type a service and a town.
A rented website, not an owned one
The day you stop the subscription, the website disappears, with its URLs and everything Google had learned about you.
The answer
Five steps, in this order.
Design comes fourth. Before that, we decide what the website must talk about to be found.
- The searches. I note what your customers type: your services, your towns, their questions. That's the list of pages to create.
- The structure. One page per service, one per area if you travel, one page that says who you are. Each page has one subject and only one.
- The copy. I write it from what you explain to me about your work. If you'd rather write, you write and I optimise.
- The website. Clean, fast, readable on a phone, with the phone number and contact button visible everywhere.
- Going live. Google Business Profile, submission to Google, call and form tracking. The website launches with its SEO, not six months later.
In detail
What the website design + SEO package includes.
The list of searches to target
Your services, your towns and your customers' questions, ranked by number of searches.
The site structure and URLs
Short URLs containing the service and the town, decided once and for all.
The copy for each page
Titles, descriptions, paragraphs, FAQs: written for your customers, readable by Google and AI.
A website that's fast on mobile
Lightweight images, few scripts, a clickable phone number. Most local searches are made from a phone.
The Google Business Profile linked to the website
Categories, area, opening hours, photos, link to the right page. It's what puts you on the map.
Enquiry tracking
You know how many calls and forms the website produces, and from which pages.
What's yours
A website that belongs to you.
It's the first thing I check when I'm handed an existing website, and the one most often missing.
- 1The domain name in your name
- It's registered with your address and your login details. Nobody can hold it back from you.
- 2Full access
- Hosting, website admin, Google Business Profile, analytics: you receive everything, in writing.
- 3Copy and photos that are yours
- What is produced for your website is yours. You can reuse it wherever you like.
- 4A website you can edit
- Change opening hours, add a project, post news: I show you how to do it yourself.
How it works
How the website build works.
- Step 1
The conversation
Thirty minutes to understand your business, your area and what you expect from the website. You then receive a written quote.
- Step 2
The searches and the structure
I present the list of pages and what each one targets. Nothing is designed before you agree.
- Step 3
The copy
You reread every page. We correct anything that doesn't sound like you.
- Step 4
The website
Layout, photos, form, clickable phone number. You test it on your phone before anyone else.
- Step 5
Going live
Redirects from old URLs if there are any, Google Business Profile, tracking. Then a check-in a month later, figures in hand.
Making the choice
DIY website, web agency or a website built for SEO?
| Online tool, DIY | Website built for SEO | Traditional web agency | |
|---|---|---|---|
| Starting point | A template to fill in | What your customers search for | A mock-up |
| Who writes the copy | You, in the evening | Me, or you with my help | Often you, at the last minute |
| Service and area pages | Rarely planned | Planned from the structure stage | As an option |
| Google Business Profile and tracking | Up to you | Included | Often forgotten |
| Who owns the website | The platform, as long as you pay | You | Check the contract |
| Suits you if | You want an online business card | You expect the website to bring in customers | Image matters more than enquiries |
An online tool is enough to exist. It isn't enough to be found by someone who doesn't know your name yet.
It's for you if…
- You have no website, or a website nobody finds
- You're a tradesperson, shopkeeper, freelancer or SME owner
- You want calls and quote requests, not compliments on the design
- You want to remain the owner of your website
It's not for you if…
- You're mainly looking for a bespoke visual identity, with several mock-ups: a design studio will do it better
- You need an app or custom development
- You want the cheapest possible website, with no copy and no SEO
In practice
What you get.
- A website online, fast and readable on a phone
- One page per service, written
- Your Google Business Profile completed and linked to the website
- The domain name and all access in your name
- Call and form tracking
- A check-in one month after going live
Pricing
How much does it cost to build a website?
The website design and SEO package starts at €1,000 excl. VAT. The exact price depends on what needs producing; I give it to you in writing after a free thirty-minute conversation.
- The number of pages to write
- Photos: yours or to be taken
- Features: quotes, appointments, online sales
- Taking over an old website and its URLs
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
Website design: your questions.
What does the €1,000 excl. VAT package include?
It's the starting price for a website of a few pages with its initial SEO: query research, structure, copy, going live and Google Business Profile. The quote sets out the number of pages and what's provided, in black and white.
Does the website belong to me?
Yes. The domain name is in your name, you receive all the access, and you can leave with the website whenever you like.
How long does it take to build the website?
It mostly depends on how quickly the copy is approved. A small website can be online within a few weeks; I give you a timeline with the quote.
Can I pay in instalments or by subscription?
Depending on the project, monthly payment is possible. In that case too, the website and the domain name remain yours.
Who writes the copy?
Me, based on a conversation about your work. If you want to keep control over the content, you write and I optimise afterwards.
I already have a website: does everything need redoing?
Not always. I first look at what it brings in and what holds it back. Sometimes a few added pages are enough. If a website redesign is needed, I keep the URLs that bring in visits.
Will the website be first on Google?
Nobody can promise that. What I guarantee is a website built to be understood by Google and AI, and tracking in figures of what it brings in.
Do you build online shops?
Yes. I run my own online shops, in France and internationally. The price of a shop depends on the number of products; it's quoted separately.
And after going live?
The website is built to run on its own. If you want to go further, I offer ongoing SEO support, with no minimum commitment.
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 1. A K. (The landscape was missing one.)