Unreadable reports
Graphs, scores, technical terms. No way of knowing whether the money is well spent.
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Founder coaching: understand SEO to make better decisions.
You don't need to become an SEO. You need to know enough to choose a provider, read a report and decide on a budget. I think the way you do: I have an agency to run and my own websites to make profitable.
- Rattle your competitors.
- Overtake them.
- Protect you from their attacks.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWhat is SEO coaching for business owners?
SEO coaching for business owners is one-to-one support that gives the business owner the reference points needed to decide: read a report, compare quotes, decide on a budget, manage an agency or an in-house team.
The problem
What many business owners go through.
Quotes that can't be compared
Three agencies, three approaches, prices ranging from single to triple. What do you base your choice on?
A team with no direction
People are working, but nobody can say what's bringing in money.
Your competitors all look alike. Good.
Fig. 1. Your market, as Google sees it. (You're the purple one. Or you could be.)The answer
How it works.
Short, regular sessions, focused on the decisions you're facing right now.
- The starting point. Together we look at your numbers, your providers and what you're paying.
- Reference points. The few indicators to follow, and the ones you can ignore.
- Decisions. Hire or outsource, rebuild or fix, invest in links or in content.
- Management. Knowing which questions to ask your agency or your team.
In detail
What the coaching includes.
An initial overview
I read your current contracts, your reports and the site's numbers before the first session.
An agenda set by you
Each session starts from the decision you need to make at that moment.
Explanations in your words
I explain every technical term through its consequences for your revenue and margins.
Reviewing your documents
Monthly report, quote, redesign project: you send them to me and I tell you what I read in them.
Preparing your meetings
Before a meeting with a provider or your staff, we list the questions to ask.
A short summary
After each session, you receive the decisions made and the points to check.
Making the choice
Coaching, team training, or delegating without understanding?
| Founder coaching | Team training | Delegating without understanding | |
|---|---|---|---|
| Who learns | You, one-to-one with me | The people who produce | Nobody |
| What's covered | Your decisions: budget, providers, hiring | The craft: writing, structuring, measuring | Nothing, you wait for the reports |
| Your time | Short, spaced-out sessions | Little, the team is the one involved | None at first, a lot when there's a problem |
| Dealing with a provider | You can assess what they propose | The team can talk to them | You sign without being able to check |
| Suits you if | You decide the budget and want to understand | Your team produces and lacks method | The subject carries little weight in your business |
Coaching replaces neither your agency nor your team. It lets you lead them knowing what you're asking of them.
It's for you if…
- You sign SEO quotes without being able to assess them
- You're torn between hiring and using an agency
- You want an opinion that doesn't depend on selling a service
- You have little time and only want to deal with what's down to you
It's not for you if…
- You want someone to do the SEO for you
- You're looking for personal development coaching
- You can share neither your numbers nor your contracts
- You want to learn to use the tools of the trade yourself
In pictures
What well-run SEO looks like.
In practice
What you get.
- One-to-one sessions by video call
- A commented reading of your reports
- An independent opinion on your quotes
- A dashboard pared down to the essentials
- A direct line between sessions
Pricing
How much does founder coaching cost?
I propose a framework after a first conversation about your situation. The fee depends on four points.
- How often sessions take place
- The volume of documents to review between sessions
- The number of providers and websites involved
- The availability expected outside sessions
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
Founder coaching: frequently asked questions.
How often?
Usually one session every two to four weeks. We adjust to your deadlines.
Can you audit my current agency?
Yes. I look at what's being done, what's being billed, and tell you frankly what I think.
Is there a minimum term?
No. Support is monthly and can be cancelled. You stay because it works, not because a contract forces you to.
Do I need to prepare anything before a session?
Just send me the documents you want to discuss: a report, a quote, a question. I read them beforehand, so the session is spent deciding.
Will my agency know you're coaching me?
That's your choice. Some business owners introduce me to their agency, others keep the coaching to themselves. Both work.
You run an agency: will you offer me its services?
No, that's not what the coaching is for. I co-founded Newp and I tell you so from the start. My role here is to help you judge, including if you keep your current provider.
Does the coaching also cover AI visibility?
Yes, if the question arises for you. We look at what ChatGPT or Gemini say about your market, then decide whether to put a budget into it.
Can a partner or marketing manager attend the sessions?
Yes, when the subject warrants it. The coaching stays focused on your decisions as a business owner. If the need becomes the team's, training is a better fit.
Does what I show you stay confidential?
Yes. Your numbers, your contracts and your exchanges with your providers stay between us. We can sign a non-disclosure agreement if you wish.
See also
Training and talks
Support services
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 2. A K. (The landscape was missing one.)