Traffic, no customers
The graphs go up, the phone doesn't ring. Someone targeted the easy keywords instead of the ones that pay.
Home / SEO consultant
SEO consultant: make your website the one people choose.
Fifteen years of SEO, more than 200 sites tracked with Newp, and one rule: I only recommend what I've made work on my own websites.
- Rattle your competitors.
- Overtake them.
- Protect you from their attacks.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWhat is an SEO consultant?
An SEO consultant is an organic search specialist: they make sure your website shows up on Google when your customers search for what you sell. They analyse the site, choose which queries to target, set priorities and track results. Unlike an agency, it's one person who decides and who answers you.
- seo consultant prices
- seo consultant reviews
- seo consultant or agency
- seo consultant who answers the phone himself
Fig. 1. A search, autocompleted by us. (Google doesn't suggest the last one yet. We do.)
The problem
The three most common problems.
A report, no plan
Forty pages of colour-coded alerts. Nobody knows where to start, so nobody starts.
A supplier, no point of contact
The salesperson signed, a junior does the work. The person deciding your strategy is someone you've never spoken to.
Your competitors all look alike. Good.
Fig. 2. Your market, as Google sees it. (You're the purple one. Or you could be.)The answer
Four stages, always in this order.
SEO isn't a to-do list. It's a series of choices, and the order matters.
- Frame. We pick the few queries that weigh on your revenue. The rest waits.
- Audit. Technical, content, links, competition: I point out what's holding you back, ranked by impact.
- Build. Architecture, pages, internal linking, link building. Every action is tied to a query and a goal.
- Measure. Rankings, clicks, incoming enquiries. Every month: what was done, and what it achieved.
In detail
What I actually do for you.
Choosing the queries
Together we keep the searches that bring in customers. The others are set aside.
The roadmap
A short document: what to do, in what order, and who does it.
Technical instructions
I write down what your developer needs to fix. Then I check it's live.
Page briefs
For every page to create or rework: the topic, the outline, the questions to answer.
Proofreading
I review new pages before they're published, so they go out without flaws.
Judgement calls
Redesign, new product, change of tool: you call me before deciding.
How it works
How SEO support unfolds, month after month.
- Day 1
The kick-off call
You describe your customers, your seasons and your profitable products. I note what you expect from the site.
- Weeks 1 to 3
The diagnosis
I go through the site, your analytics and three competitors. I rank the blockers by what they cost you.
- Month 2
The first fixes
Your team applies the technical instructions. I check every fix once it's live.
- Months 3 to 5
The service pages
The pages that carry your offer are reworked one by one, then connected with internal links.
- Every month
The progress review
An hour together. I show you the enquiries received, the rankings, and what comes next.
Making the choice
A consultant, an agency or yourself: who should handle your SEO?
| A consultant | An agency | Yourself | |
|---|---|---|---|
| Time you spend on it | An hour or two a month | Little, but you follow from afar | Several hours a week |
| Who you're talking to | The person who wrote the plan | An account manager | Nobody, you figure it out alone |
| What you pay for | Advice and oversight | A team and its overheads | Your own hours |
| Main risk | Depending on one person | Getting standard work | Missing a blocker |
| Suits you when | You have people to carry things out | Everything needs producing, in volume | The site is small and the market quiet |
I know the first two from the inside: I'm a consultant and co-founder of the Newp agency. If an agency or an employee suits you better, I'll tell you on our first call.
It's for you if…
- You run the business and want to talk to the person who writes the plan
- Your website has been around a while and its results have stalled
- You have a developer, a web agency or an employee to apply the instructions
- You're fine with being told no when an idea won't pay
It's not for you if…
- You expect to be promised a specific spot on Google
- You want a supplier who just executes without discussion
- Your offer isn't defined yet
- You plan to stop after a month if nothing has moved
In pictures
What well-run SEO looks like.
Your turn
How much could SEO earn you?
Move the sliders with your own numbers. The maths is deliberately simple: searches, a share of clicks, a conversion rate, the value of a customer.
These are your assumptions, not a promise. We swap them for your real numbers during the call.
Start from a typical profile
Visits / month
Contacts / month
Customers / month
Revenue / year
In practice
What you get.
- A prioritised action plan, not a list of alerts
- One point of contact: me
- A monthly results review, in plain language
- Monthly support, no minimum term
- The Newp team for execution when needed
Pricing
What budget should you plan for an SEO consultant?
I don't publish a price list, because no two websites ever need the same work. We talk about it during a free half-hour call, then you get a written quote.
- The number of pages to rework or create
- How strong the sites already ranking for your searches are
- The share of the work your teams handle
- How much advisory time you want each month
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
One-minute test
Is SEO right for you?
Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you.
What it brings in
SEO you can count in euros.
A ranking doesn't pay a salary. What counts is what it brings: enquiries, customers, revenue. Move your page up and see what it could bring in.
Example assumptions, open to challenge: 800 searches a month for your trade in your town, 4% of visitors make an enquiry, one enquiry in three is signed (this varies a lot from one trade to another), €1,200 per customer. Click-through rates by position are ballpark figures, and they've been shifting since Google started showing AI answers above the results. Redo the maths with your numbers
What your page could bring in
Ticket no. 10th · worked example- Searchesper month, for your trade in your town
- 800
- Estimated visitsclick-through rate: 1.5%
- 0
- Possible enquiries4% of visitors
- 0
- Possible customersone enquiry in three
- 0
Possible revenue€0
Fancy a game?
Insert a coin.
A giant takes up the whole first page of your market. It has five weak spots. Take the coin and slide it into the machine.
Slide it into the machine
SERPZILLA
INSERT COINSLIDE THE COIN INTO THE SLOT
Credit: 0
Fig. 3. Sixteen seconds. No cities were destroyed during filming.
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
SEO consultant: frequently asked questions.
How long before the first results?
It depends on your starting point and your competitors. Technical fixes often show within a few weeks; rankings on competitive queries take several months. I give you an honest estimate after the audit, not before.
Do you guarantee first position?
No. Nobody can honestly guarantee it: I don't own Google. I commit to a plan, priorities and measurements you can check.
Who works on my account?
The strategy is me, and I'm the one who answers you. For production (content, development, links), I rely on the team at Newp, the agency I co-founded.
What does an SEO consultant do day to day?
I analyse websites, choose queries, write instructions and check they're applied. I also spend time explaining my choices to you, so you can challenge them.
Do you work with my web agency or developer?
Yes, it's a common setup. I send them written, prioritised instructions. They stay in control of the site, I check the result.
Can you take over a site already handled by another provider?
Yes. I start by reading what's been done, without calling everything into question. I keep what works and explain what I'm changing.
Do I need to rebuild my website before starting?
Rarely. A site often improves without being rebuilt. If a redesign is needed, I tell you after the diagnosis, with my reasons.
What happens if I stop the support?
You keep everything: the roadmap, the briefs, the pages and the access. Rankings you've gained don't vanish overnight. They slip gradually if nobody maintains the site.
Do you work with sites in my industry?
I've handled more than 200 sites with my agency, across a wide range of industries. If I don't know yours, I'll tell you, and I'll start by studying your competitors.
See also
SEO
By industry
ConstructionJewelleryDigitalManufacturingSmall businesses & SMEsPlumbersElectriciansRoofersBuildersSolar panelsHeat pumpsAir conditioningJoinersPrivate clinicsHair removal clinicsAesthetic medicine and surgeryLocksmithsPool buildersKitchen fittersEnergy renovationOpticiansHearing aid specialistsAccountantsLawyersRemoval firmsLandscapersRestaurantsBarsCaterersEvent agenciesCoachesHypnotherapistsSophrologistsBeauty and hair salonsGarages and body shopsEstate agentsProperty surveyorsDriving schoolsNotariesArchitectsFuneral directorsHotels and B&BsBathroomsPainters and decoratorsTilersConservatories and pergolasCarpentersFaçade specialistsStoves and fireplacesAlarms and CCTVGyms and studiosBrokersPhotographersWines and spiritsCar dealershipsTraining providersRecruitment firmsCleaning companiesSoftware publishersFloristsBakeries and patisseriesWine shopsTravel agenciesCampsites and outdoor staysPrintersCommunication agenciesHauliers and logisticsWellbeing professionalsNaturopathsMassage therapistsYoga teachersWellbeing training providersSophrology schoolsHypnosis schoolsCoaching schools
By town
ParisMarseilleLyonToulouseNiceNantesMontpellierStrasbourgBordeauxLilleRennesToulonReimsSaint-ÉtienneLe HavreDijonGrenobleAngersNîmesAix-en-ProvenceClermont-FerrandLe MansBrestToursAmiensAnnecyLimogesMetzPerpignanBesançonOrléansRouenCaenMulhouseNancyAvignonPoitiersDunkerquePauLa RochelleBéziersAntibesCannesSaint-NazaireColmarAjaccioBourgesValenceQuimperCalaisAngoulêmeCognacSoyauxLa CouronneRuelle-sur-TouvreSaint-Yrieix-sur-CharenteJarnacBarbezieux-Saint-HilaireRuffecConfolens
Advertising
Your website
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 4. A K. (The landscape was missing one.)