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A naturopath writes on sensitive ground. People arrive with health words, and the temptation to answer them with a promise is strong. That's what weakens many websites in your trade. I help you become visible with limited means: an accurate Google Business Profile, a few pages describing your appointments, and a clear presentation of what you do and what you don't.
15 years in SEO
4 books on SEO and GEO
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1M / month visits to my e-commerce site
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Ingram MicroA title that says “Home”, not an appointment
A Ruffec resident is looking for a naturopath and wants to know how the first meeting goes. Your website comes up third and shows the title “Home | Naturopathy”. He reads neither your town nor what to expect. Rewrite the title, then the description.
Fig. 1. Three results for a naturopath in Ruffec. Only one actually sees clients in the town. (You were two streets from his house. Your title gave neither the town nor your name.)
What this means for you. I show you how to write these two lines for each page: a town, an appointment, a price, and no word claiming a health effect. You'll then be able to do it again on your own.
SEO for a naturopath is the work that makes a naturopathy practitioner visible on Google and in AI answers, for residents of their town and neighbouring towns. It relies on a complete Google Business Profile, a page describing the first appointment, a prices page and an introduction to the practitioner and their training. Naturopathy isn't a healthcare profession: the website talks about lifestyle and setting, and claims no effect on any illness or symptom.
The problem
Digestion, sleep, tiredness, weight: these are the terms typed into Google. You can't answer them the way a doctor would. So you need a way of writing that welcomes these searches without asserting anything, and many practitioners don't know how to go about it.
Some people don't know what a naturopath does during an appointment. Others are wary of it. A vague website feeds both reactions. A website that describes the appointment, its length and its limits answers both.
You were advised to publish on every health topic. These articles attract readers from all over France, rarely a resident of your area. They also expose you on medical topics you have no business commenting on.
An audit, for real
The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number.
Welcome to the naturopathy practice
A calm place and time to talk, by appointment only.
Book an appointmentFig. 2. Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me.
What your customers type
Six example searches. The health words in them are the users', not mine: I make no claim about what naturopathy brings. The searches in your area are checked during the audit.
What works
For a naturopath who sees clients at a practice, the profile brings more appointments than the website. I check the category, address, opening hours, booking link and description. That description follows the same rule as everything else: it presents your work, with no health words.
I ask you to describe your first appointment as you would on the phone. We turn it into a page: the length, the questions asked, what the person receives at the end, the pace of follow-up appointments. It's the page I advise writing first.
On it, you write that you don't diagnose, that you don't change any prescription and that you refer people to a doctor as soon as the situation calls for it. This page reassures readers. It also shows Google and AIs a practitioner who knows their limits.
You state the school you attended, the length of the training, your previous job and the groups you know well. You only use the titles you're entitled to. I help with the layout; the content comes from you.
Cooking workshop, talk at an association, workplace session: these formats have their own searches. If you offer them, each gets a page with a date, a place and a price. They're easy to describe without talking about health.
What costs dearly
I come across this mistake often, and it exposes you. A page named after an illness implies that you treat it. It puts you in competition with medical websites, on a subject where you have no authority. Delete these pages or rewrite them around how you work.
An article recommending a product or a programme to every reader goes beyond your role: you don't know the person reading. Keep advice for the appointment. On the website, explain your approach and nothing more.
Some words belong to the medical field and give your website an air it shouldn't have. I flag the ones I spot. It's up to you, or your adviser, to decide what you can keep.
A review describing a symptom disappearing amounts to a promise made by a third party. On your website, choose reviews about listening, clear explanations and the welcome. You don't control those on the Google Business Profile, but you can reply to them with restraint.
The method
Four possible steps. You choose where to stop: for a local practice, the first two cover the essentials.
One-minute test
Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you.
What it brings in
A ranking doesn't pay a salary. What counts is what it brings: enquiries, customers, revenue. Move your page up and see what it could bring in.
Example assumptions, open to challenge: 300 searches a month for a naturopath in your area, 4% of visitors make an enquiry, one enquiry in three is signed (this varies a lot from one trade to another), €150 per client. Click-through rates by position are rough estimates, and they've been shifting since Google started showing AI answers above the results. Redo the calculation with your numbers
Possible revenue€0
Close to home
In Charente, a naturopath may see clients in Angoulême, Cognac or a small town such as Jarnac, Ruffec or Barbezieux. They may share premises with other practitioners, see clients at home or travel to them, and offer workshops on top of appointments. Online, this set-up should be clear at a glance: a place, days and times, on your website as on your Google Business Profile.
Around the town, the map may show several naturopaths for the same search. What sets you apart isn't a bigger promise than your neighbour's. It's a described first appointment, a visible price and a background presented plainly.
If you split your week between two places, people need to know which day to find you in Cognac and which day in Jarnac. Two separate paragraphs, with the address and directions, avoid pointless calls and trips.
In Ruffec, La Rochefoucauld or Barbezieux, a workshop in a village hall or a shop gets your name known. Announce it on your Google Business Profile with the date and place. Residents looking for something to do near home can see it.
Beyond Google
Health questions are among the ones people happily ask an AI such as ChatGPT, Gemini, Claude or Mistral. For example: “I've been tired since September, can a naturopath help me near Angoulême?”. The answer almost always starts with a recommendation: see a doctor. The AI then explains what a naturopath is and what they don't do, and sometimes gives names.
So the AI presents your profession with caveats before your name even appears. A website that promises an effect contradicts those caveats, and it is unlikely to be cited. A website that says the same thing as the AI fits right in: no diagnosis, referral to a doctor, a description of the appointment, training stated. Practical information counts too: town, days, length, price. I reread your pages with that checklist. It doesn't take a long contract: a few well-prepared hours of work are enough for a practice website.
Question asked to an AII'm often tired and I'd like to rethink my lifestyle. Is there a naturopath near Angoulême, and how does a first appointment work?
The AI first advises talking to a doctor, then suggests three options:
Fig. 3. Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description.
Three typical cases
Three situations made up for the example. They don't describe any real practice and don't apply to everyone: yours is looked at case by case.
She has no profile, no website, and a tight budget. Recommended format: a profile audit, done as soon as it is created.
His articles are read everywhere except in his own town. Recommended format: coaching hours to sort and rewrite.
She wants sign-ups from beyond her département. Recommended format: support over a few months.
In practice
Pricing
The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation.
Fancy a game?
Google doesn't rank Kévin Papot. Kévin Papot ranks Google. Take the coin, slot it into the machine.
INSERT COINSLIDE THE COIN INTO THE SLOT
Fig. 4. Sixteen seconds. The facts are slightly exaggerated.
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
Not necessarily. In the first months, your appointments come mostly from people you know, professionals who know you and the workshops you run. Create your Google Business Profile as soon as you open, because it takes little time. The rest can wait until your offer is settled.
You can say that these topics bring people to see you. In my view as a writer, you cannot announce what naturopathy changes about them. For the exact limit, have your texts checked against the rules that apply to health claims. I won't state it on your behalf.
Not all of them. I go through them with you. Those about meal planning, daily rhythm or the way you work can stay. Those that name an illness or recommend a product should be removed or rewritten.
State your training as it is: the name of the school, its length, the year. Only add titles you are entitled to use. If you're unsure about a word, ask a qualified source before putting it online.
Nothing general. Situations differ from one person to another and I don't know those rules. You can write that you provide an invoice and that everyone can check with their own insurer.
A review describing a health effect commits you less than a sentence you wrote yourself, but it stays visible on your profile. Reply soberly, say thank you, and point out that every situation is different. Don't reuse that review on your website.
No, unless you actually see clients there. Ten near-identical pages that only change the town name give the reader nothing, and Google ignores them. One page per place where you actually work, with the days and the address, is enough.
Yes if they're aimed at the same people, with one page per practice. Keep naturopathy as the main subject of your Google Business Profile if it's your main activity. A profile announcing five professions shows up well for none of them.
No, and I don't claim to. I've been an SEO consultant for fifteen years. You bring the substance and you validate it. I bring the page structure, the choice of topics and an outside eye on the sentences that go too far.
A corrected profile can change things within a few weeks; a new page usually takes several months. It all depends on how many practitioners there are around you. I don't promise any position on Google. If you wish, Newp can track your enquiries during that period, but it's not compulsory.
See also
30 minutes · video call · with me
Together we look at where you stand on Google and in AI, and what should change first.
