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A homeowner who wants to redo their garden starts by looking at pictures, then searches for a landscaper near them. On their screen, they find home-services platforms, garden centre chains and quote sites. These players are numerous and rank well. None of them can show a garden designed and planted by you, three villages away. I build your Google Business Profile and your site around that proof.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroSeven results for a garden, only one landscaper
A couple have just bought a house near Jarnac and want to redo the garden. They type their search and find a platform, chains, a magazine and a quote site. Your company, which has created several gardens in the area, comes seventh. Move it back up.
Fig. 1. Seven results for a garden in Jarnac. Only one has planted trees in the area. (The other six sell hours, products or ideas. You are the only one delivering a garden.)
What this means for you. I publish your gardens with their town, their plants and their story. None of the other six results has this content.
SEO for a landscaper is the work that makes a landscaping business visible on Google when a homeowner in its area wants to create, redesign or maintain a garden. It clearly separates design and maintenance, which have neither the same customers nor the same searches. It relies on the Google Business Profile, one page per type of feature and photographed, located projects. It is measured by the visit requests received for the work you want to do.
The problem
The word “landscaper” covers everything, from mowing to designing a complete garden. If your site doesn't make the distinction, you mostly get requests for small maintenance jobs. Landscaping projects go to those who show projects.
On “garden maintenance” or “hedge trimming”, lead-generation sites and home-services networks are very present. They compete on hourly rates. A local landscaper has no interest in following them onto that ground.
Your successful jobs are on your phone or on a social network. On the site, there's a gallery with no text. Google doesn't understand an image without a caption, and visitors don't know where the garden is.
An audit, for real
The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number.
Creator of green spaces
Garden design and maintenance for individuals, businesses and local authorities.
Request a quoteFig. 2. Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me.
What your customers type
Six searches you come across in this trade, given as examples. The exact terms and their weight in your area will be established during the audit.
What works
Two menu items, two sets of pages, two messages. A homeowner wanting a new garden doesn't read the same thing as a property manager looking for an annual contract. This separation sorts out most poorly targeted enquiries.
Each finished garden becomes a page: the town, the approximate area, the original brief, the plants and materials, a few photos. These pages feed local searches and show your style better than an introductory text.
A garden is judged once it has grown. Going back to photograph a job the following season gives you proof that neither a platform nor a chain can provide. I build these return visits into the schedule.
Recent photos, posts before the planting and pruning seasons, the right categories. The profile is often seen before the site. I update it with what you send me from the field.
Terrace, fencing, path, pond, irrigation, turfing, hard landscaping: each one matches a search. These pages attract homeowners with a specific need, who then discover you can design the whole garden.
What costs dearly
Visitors scroll and remember nothing. Google only sees files. Ten described projects do more work than fifty silent images.
Stock images show gardens from another climate. Customers can tell. A phone photo taken in a garden in the area is more convincing.
Your posts disappear there within a few days and don't show up on Google. Every job posted there should also have its page on your site.
That's when searches rise and you no longer have time. Work on the site is done in winter, so it's in place when homeowners head back out into their gardens.
The method
Four steps, arranged around your seasons. Winter is for writing, spring and autumn are for taking photos.
One-minute test
Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you.
What it brings in
A ranking doesn't pay a salary. What counts is what it brings: enquiries, customers, revenue. Move your page up and see what it could bring in.
Example assumptions, open to challenge: 400 searches a month for a landscaper in your area, 4% of visitors make an enquiry, one enquiry in three is signed (this varies a lot from one trade to another), €3,500 per customer. Click-through rates by position are rough orders of magnitude, and they have been shifting since Google started showing AI answers above the results. Run the numbers with your own figures
Possible revenue€0
Close to home
In Charente, the detached house with a garden is common, in town as in the villages. Chalky soil and dry summers guide the choice of plants. Homeowners search for a landscaper with the name of their town or the nearest town, and want to see gardens like theirs. National platforms, for their part, offer gardeners by the hour, with no connection to the local terrain. Projects located in the département make the difference.
In the towns around Angoulême, the owner of a new house starts from bare ground. They want a fence, a terrace, a lawn and a few trees. A page dedicated to the garden of a new-build house speaks to them directly.
Estates and manor houses have grounds to maintain and sometimes to redesign. These customers want a reliable contact for year-round care. The maintenance contract page should be aimed at them.
In a village house, the garden is often a courtyard enclosed by stone walls. The owner isn't always there. They choose from photos and want news of the work. A clear site and located projects win them over.
Beyond Google
Homeowners describe their plot to an AI such as ChatGPT, Gemini, Claude or Mistral and ask for advice. For example: “I have a south-facing sloping garden near Cognac, chalky soil, I want little watering, what should I plant and who can do it?”. The AI suggests plants and landscaping principles, then sometimes companies.
It picks those whose site describes cases close to the question. A project titled “Dry garden on a sloping plot, near Cognac”, with the plant list and the reason for each choice, matches exactly what it is looking for. A gallery with no text is invisible to it. That's why I get you to tell the story of your jobs instead of simply showing them.
Question asked to an AII have a sloping garden near Cognac and I want little watering. Who can design and plant it?
Three types of answer for this project:
Fig. 3. Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description.
Three typical cases
Here are three imaginary profiles, chosen because they come up often in the trade. None describes a business I know. Your own priority will be set after the audit.
He would like to do design work, but his schedule is full of small maintenance jobs.
The two activities are mixed up on the site and on the profile.
These features sell well, but nobody knows he does them.
In practice
Pricing
The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation.
Fancy a game?
Google doesn't rank Kévin Papot. Kévin Papot ranks Google. Take the coin, slot it into the machine.
INSERT COINSLIDE THE COIN INTO THE SLOT
Fig. 4. Sixteen seconds. The facts are slightly exaggerated.
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
It's a request I hear often, and it's the first adjustment I make. We target landscaping and feature searches, show gardens created, and write down what you no longer take on. Enquiries change with the site's content.
By not selling the same thing. They sell an hour of work. You sell a designed garden, plants chosen for the plot and follow-up. The site must carry that difference on every page.
Yes, if they are sharp, taken in daylight, with one wide shot and two details. I give you a simple method to apply at the end of each job. The caption and text matter as much as the image quality.
It keeps the connection with those who already follow you. Someone typing “landscaper” and their town into Google doesn't see those posts. I reuse your content to turn it into lasting pages.
In late autumn or winter, when you have a bit of time and searches are low. The pages are then in place for spring. We can start at another time, knowing the effect will come later.
With their agreement, and without giving their address. The town name is enough. Most customers are happy to agree when they like the garden. I give you a simple sentence to ask them.
I write nothing about tax without a source you provide. If you are eligible, we use the exact terms from your documents, and you approve. I prefer an accurate sentence to an approximate argument.
Changes to the Google Business Profile usually show within a few weeks. Project and feature pages take a season or two. I don't promise rankings. You follow the trend in enquiries month after month.
I make nothing up. You describe the job to me in a voice message, the Newp team shapes it, and you review. Plant names and technical choices always come from you.
Yes. I run my own online shops, where photos do a large part of the work. Naming images, describing them and making them lighter so they load fast is a task I know from the inside.
See also
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