Pages where only one word changes
Same text, different town. That's exactly what Google calls low-value content.
pSEO: a thousand pages, not one too many.
Programmatic SEO generates pages in bulk from a database. Done well, it covers thousands of specific searches. Done badly, it produces a thousand pages that Google ignores, then penalises.
- Rattle your competitors.
- Overtake them.
- Protect you from their attacks.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWhat is pSEO?
pSEO, or programmatic SEO, means generating a large number of pages from a database and a template. Each page answers a specific search. The method only works if each page brings real information that's specific to your business.
1 000
The number of pages a template churns out effortlessly.
(How many pages Google reads to the end is another question. It's the one this page answers.)
The problem
The three pSEO mistakes.
No data of your own
If your pages only contain what can already be found everywhere, their number changes nothing.
Publishing everything at once
Ten thousand pages live on a Monday. Most will never be crawled, and the rest of the site suffers.
Your competitors all look alike. Good.
Fig. 1. Your market, as Google sees it. (You're the purple one. Or you could be.)The answer
How I build it.
I test these setups on my own websites before offering them: a small batch, a measurement, then the rollout.
- The data. We start from what only you own: prices, stock, measurements, customer feedback. That's the raw material of every page.
- The template. A structure that truly answers the search, with blocks that vary according to the data.
- The test batch. A few dozen pages published, tracked for several weeks. We keep what gets indexed and clicked.
- The rollout. Gradual publication, automatic internal linking, removal of pages that serve no purpose.
In detail
What I deliver in a pSEO project.
The list of searches
Query families that repeat with a variable: a town, a model, a use.
Reviewing your data
I check your database holds enough information of your own to fill each page.
The page mock-up
A template written block by block, with what changes and what stays fixed.
Publication rules
The conditions a page must meet to go live. Otherwise it stays in draft.
Links between pages
Each generated page links to its neighbours and to the category it belongs to.
Regular pruning
I remove or merge pages that get no visits.
How it works
How SEO support unfolds, month after month.
- Week 1
The inventory
You open up your databases: catalogue, prices, records, reviews received. I note what's usable.
- Weeks 2 to 4
The template
I write the mock-up and draft ten pages by hand to set the expected standard.
- Month 2
The first batch
Around fifty pages are published. I monitor their indexing and first clicks.
- Months 3 and 4
Expanding in stages
If the batch works, we publish the rest in tranches. I adjust the template between tranches.
- Every month
The clean-up
I compare published pages, indexed pages and visited pages. The ones that serve no purpose are removed.
Making the choice
Write page by page, generate without control, or generate with a method?
| Generation with a method | Writing one by one | Uncontrolled generation | |
|---|---|---|---|
| Number of pages possible | Hundreds, in stages | A few dozen a year | Thousands in a day |
| Where the content comes from | From your data, formatted | From a writer | From a repeated generic text |
| Checks before publishing | Rules and a test batch | Human proofreading | None |
| Risk to the site | Limited, as what fails is removed | Low | High: Google can demote the entire site |
| Suits you if | You have a rich database | You target few queries, all competitive | Never, in my view |
Writing by hand remains the right answer for your main pages. Generation is for covering specific searches, too many to handle one by one.
It's for you if…
- You own data your competitors don't have
- Your customers run searches that always follow the same pattern
- You have a developer who can connect a database to a template
- You're willing to delete pages that don't work
It's not for you if…
- You have no data of your own, just a list of towns
- You want ten thousand pages live before the end of the month
- Your site has fewer than twenty pages and none of them rank
- You're looking to replace your writers with a script
In pictures
What well-run SEO looks like.
Your turn
How much could SEO earn you?
Move the sliders with your own numbers. The maths is deliberately simple: searches, a share of clicks, a conversion rate, the value of a customer.
These are your assumptions, not a promise. We swap them for your real numbers during the call.
Start from a typical profile
Visits / month
Contacts / month
Customers / month
Revenue / year
In practice
What you get.
- Research into queries to cover in bulk
- A page template and its data model
- A measured test batch before any rollout
- Automated internal linking
- A tracking dashboard: indexed pages, useful pages, pages to remove
Pricing
How much does a programmatic SEO project cost?
Most of the cost comes at the start, in preparing the data and the template. I send you a written proposal after a free call and a quick look at your database.
- The state of your data: clean or in need of cleaning
- The number of different page templates
- The development needed on your website
- The volume of pages to monitor after go-live
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
pSEO: frequently asked questions.
Is the content AI-generated?
Partly, and never on its own. AI formats real data; it doesn't make up the substance. Pages without data of their own aren't published.
Is it risky for my website?
Yes, if you publish in bulk without control. That's why we start with a test batch and remove what doesn't take.
Is there a minimum term?
No. Support is monthly and can be cancelled. You stay because it works, not because a contract forces you to.
How many pages can be generated?
As many as you have useful data for, no more. If your database can fill three hundred solid pages, we publish three hundred. I'd rather have a few visited pages than lots of ignored ones.
What data do I need?
Information that only you hold or gather: measurements, observed prices, availability, photos, reviews. A simple list of municipalities isn't enough.
Can my website host generated pages?
Usually, yes. You need to be able to create a page template and connect it to a database. I look at this with your developer before any commitment.
How is it different from copied local pages?
A copied page only changes the town name. A serious programmatic page displays information that genuinely differs from one page to the next. That criterion decides whether it gets published.
What happens to pages that get no visits?
After a few months, I improve them, group them or delete them. Keeping hundreds of useless pages harms the rest of the site.
Does pSEO help you get cited by AI?
Yes, when the pages contain precise, verifiable facts. ChatGPT or Gemini happily pick up a figure, a table or a comparison found nowhere else. A vague text repeated a thousand times won't be picked up.
See also
SEO
By industry
ConstructionJewelleryDigitalManufacturingSmall businesses & SMEsPlumbersElectriciansRoofersBuildersSolar panelsHeat pumpsAir conditioningJoinersPrivate clinicsHair removal clinicsAesthetic medicine and surgeryLocksmithsPool buildersKitchen fittersEnergy renovationOpticiansHearing aid specialistsAccountantsLawyersRemoval firmsLandscapersRestaurantsBarsCaterersEvent agenciesCoachesHypnotherapistsSophrologistsBeauty and hair salonsGarages and body shopsEstate agentsProperty surveyorsDriving schoolsNotariesArchitectsFuneral directorsHotels and B&BsBathroomsPainters and decoratorsTilersConservatories and pergolasCarpentersFaçade specialistsStoves and fireplacesAlarms and CCTVGyms and studiosBrokersPhotographersWines and spiritsCar dealershipsTraining providersRecruitment firmsCleaning companiesSoftware publishersFloristsBakeries and patisseriesWine shopsTravel agenciesCampsites and outdoor staysPrintersCommunication agenciesHauliers and logisticsWellbeing professionalsNaturopathsMassage therapistsYoga teachersWellbeing training providersSophrology schoolsHypnosis schoolsCoaching schools
By town
ParisMarseilleLyonToulouseNiceNantesMontpellierStrasbourgBordeauxLilleRennesToulonReimsSaint-ÉtienneLe HavreDijonGrenobleAngersNîmesAix-en-ProvenceClermont-FerrandLe MansBrestToursAmiensAnnecyLimogesMetzPerpignanBesançonOrléansRouenCaenMulhouseNancyAvignonPoitiersDunkerquePauLa RochelleBéziersAntibesCannesSaint-NazaireColmarAjaccioBourgesValenceQuimperCalaisAngoulêmeCognacSoyauxLa CouronneRuelle-sur-TouvreSaint-Yrieix-sur-CharenteJarnacBarbezieux-Saint-HilaireRuffecConfolens
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 2. A K. (The landscape was missing one.)