A lot of noise
A new miracle recipe every week. Hard to tell what's established and what's made up.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWhat does this company sell?
Innovative, tailored solutions. I couldn't find out which ones.
Fig. 1. An exercise from the course. (We do it on your homepage. Bring a coffee.)
Who is GEO training for?
GEO training is for teams that produce content and manage the company's image online. It explains how AI selects its sources and how to adapt your pages to be picked up.
The problem
What holds teams back.
No measurement
Nobody knows whether the brand is cited, or how to check.
Fear of redoing everything
People imagine having to rewrite the site. Reworking a few pages is often enough.
Your competitors all look alike. Good.
Fig. 2. Your market, as Google sees it. (You're the purple one. Or you could be.)The answer
The typical programme.
One day, or two half-days. Drawn from the book I co-wrote, adapted to your industry.
- Understand. How AI searches, reads and chooses its sources.
- Measure. Test your questions, read the answers, spot the sources cited.
- Write. Structure a page so it gets picked up: direct answer, facts, author.
- Spread the word. Earn mentions where AI goes to check.
In detail
What the GEO training includes.
A list of questions prepared with you
Before the session, we choose the questions your customers ask AI about your trade.
Live tests
We put these questions to ChatGPT, Gemini, Claude and Mistral, and read the answers together.
Analysing the sources cited
For each answer, we look at which sites are picked up and what they have in common.
Rewriting one of your pages
The group reworks a real page from the site to make it easier to cite.
A measurement protocol
Your teams leave with a simple way to rerun the tests and note the differences.
Sorting the established from the assumed
I separate what I observe on the sites I track from what circulates without proof.
Making the choice
Training on your pages, solo research, or general AI training?
| GEO training on your pages | Solo research | General AI training | |
|---|---|---|---|
| Subject covered | Your presence in AI answers | Whatever you come across as you read | Using AI at work |
| Working material | Your questions, your pages, your competitors | Contradictory articles and opinions | Examples that apply to every trade |
| Verification | Every tip is tested during the session | Up to you to separate true from false | Sources cited are barely covered |
| What you get out of it | A testing method and pages to rework | Ideas, with no order of priority | Ways to work faster |
| Suits you if | You want your brand to be picked up | You have time and solid basics | Your teams are discovering these tools |
General training teaches you how to use an AI. GEO training teaches you how to be cited by one. They're two different needs.
It's for you if…
- Your customers are starting to ask ChatGPT or Gemini before calling you
- Your team already writes for Google and wants to adapt how it works
- You want to know what AI says about your brand today
- Your management is asking questions about AI and you want well-founded answers
It's not for you if…
- You want to learn how to write prompts for an AI
- Your website doesn't have any content to rework yet
- You expect a method that guarantees being cited
- You want to automate article production
In pictures
What well-run SEO looks like.
In practice
What you get.
- A testing method your teams can rerun on their own
- A page rewriting grid
- An overview of your brand in AI
- A list of actions for the next three months
- A follow-up check-in after the training
Pricing
How much does GEO training cost?
The amount depends on the preparation needed. I set it after seeing your website and your questions.
- The number of questions to test before the session
- The number of AIs to compare
- The number of pages rewritten during the exercises
- Whether or not to add an SEO refresher
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
GEO training: frequently asked questions.
Do I need to know SEO already?
The basics are enough. The training can be preceded by a refresher if needed.
The subject moves fast. Will the training be out of date?
The tools change; the principles much less so: be clear, be proven, be confirmed by others. That's what we work on.
In person or remote?
Both are possible.
How is it different from the SEO training?
SEO training teaches you to rank in Google's results. GEO training teaches you to be picked up in the answer an AI writes. The two complement each other and can be taken one after the other.
Which AIs do we work on?
ChatGPT, Gemini, Claude and Mistral, and the summaries Google shows above its results. We keep the AIs your customers use.
Who should take this training?
The people who write the content, those who handle press relations and the person who decides the website's priorities. The subject affects your pages and also what other sites say about you.
Do we need paid AI subscriptions?
No. The free versions are enough for the exercises. If your business already has accounts, we use them.
Can we check afterwards whether the training paid off?
Yes. We note the AI answers on the day of the session. Your teams rerun the same tests later and compare. I don't promise the result; I give you the means to measure it.
Where does the training content come from?
From my practice on the sites I support and on my online shops, and from the book I co-wrote on the subject. I update the programme before each session.
See also
Training and talks
Support services
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 3. A K. (The landscape was missing one.)