No numbers
You test a question one morning, see your name, feel reassured. The next day the answer has changed.
Home / GEO / AI visibility tracking
AI visibility: what isn't measured doesn't improve.
You track your Google rankings. Your citations in AI deserve the same rigour: which questions, which AIs, which competitors, and which way it's moving.
- Rattle your competitors.
- Overtake them.
- Protect you from their attacks.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWhat is AI visibility tracking?
AI visibility tracking means regularly asking the main AIs the same questions and measuring how often your brand is cited, compared with your competitors. It's the AI equivalent of rank tracking on Google.
The detail of this page
A citation report
Tracking means asking the same AIs the same questions every month, and noting who is cited. Here's a sample report: five questions, three AIs. Run it.
- “Who do you recommend for [your trade] in [your town]?”Cited by: nobody
- “Which are the reputable businesses in [your trade]?”Cited by: none of the three
- “How do I choose a provider for [your customers' need]?”Cited by: no AI
- “What are the alternatives to [your main competitor]?”Cited by: not one
- “What do you think of [your business]?”Cited by: ChatGPT and Gemini
Report: no questions asked
Fig. 1. Sample report: five questions, three AIs, fifteen answers read. (Two citations out of fifteen, and both times your name was in the question. It's a starting point, and it can be measured.)
What this means for you. I set the list of questions with you, ask them again every month, and tell you what moved and why. Without a report, you're just commenting on impressions.
The problem
What you're not measuring yet.
No comparison
Being cited once in ten: is that good? It all depends on what your competitors get.
No link to actions
You publish, you earn mentions, without knowing what moved the answers.
Your competitors all look alike. Good.
Fig. 2. Your market, as Google sees it. (You're the purple one. Or you could be.)The answer
How tracking works.
Tracking is only worthwhile if it leads to a decision. Every month, it ends with: carry on, adjust, or stop.
- The panel. A list of questions set with you, representative of what your customers ask.
- The measurement. Each question is asked several times to the main AIs; we record the brands cited and the sources.
- The reading. Your share of citations, your competitors' share, and what's changed since the previous month.
- The decision. What the numbers say to do next.
In detail
What tracking includes.
A stable list of questions
The same wording from one month to the next. Without that, two reports can't be compared.
Repeated runs
Each question is submitted several times to each AI tracked: ChatGPT, Gemini, Perplexity, Mistral, Claude.
A simple count
How many times your name is given, how many times each competitor's is.
The link audit
The URLs the AIs show to back up their answers, and where your site ranks among them.
Answers kept on file
I keep the full text of every answer. You can check for yourself what was said.
A written commentary
A few lines explaining the differences and suggesting an action for the following month.
How it works
How GEO support unfolds, month after month.
- At the start
Setting the scope
We decide which questions, AIs and competitors to observe. That framework then stays fixed.
- Month 1
The baseline report
This is point zero. Every later measurement will be compared with it.
- Month 2
The first comparison
You see what has changed. I separate a real trend from a mere day-to-day fluctuation.
- Month 3
The link with your actions
I match the reports with what you've published or earned, to spot what seems to have counted.
- Every quarter
Reviewing the list
Your offers change, and so do the questions. We adjust the list without losing the history.
Making the choice
Measure nothing, test by hand, or track regularly?
| Regular tracking | A few questions by hand | Measure nothing | |
|---|---|---|---|
| Frequency | Every month, on a set date | Whenever you think of it | Never |
| Comparison over time | Possible, the questions don't change | Shaky, the wording varies | Impossible |
| View of competitors | Counted for each one | Whatever you happen to notice | None |
| Records kept | Every answer is archived | A few screenshots | Nothing |
| What you get out of it | A trend and an action to take | An impression | Guesswork |
Tracking doesn't change AI answers. It tells you whether the work under way is having an effect, and it stops you paying for actions without knowing what they achieve.
It's for you if…
- You already invest in your content or your mentions, and want to know if it shows
- You have identified competitors to keep an eye on
- You report to management or to partners
- You want reports you can check yourself
It's not for you if…
- You think measuring is enough to improve
- You want a single number, without the answers behind it
- You're not planning any action between two reports
- Your customers never research online before buying
In pictures
What well-run SEO looks like.
In practice
What you get.
- A panel of questions tracked over time
- Your share of citations per AI
- Your competitors' ranking
- The sources that carry weight in the answers
- A one-page monthly report
Pricing
How is the price of tracking calculated?
Tracking is billed monthly, with no fixed term. Its price depends on four settings we fix at the start.
- The size of the question list
- The number of AIs observed
- The number of competitors counted
- The level of commentary expected: report only, or report with recommendations
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
In AI answers
Getting cited by ChatGPT and AI: what the answer looks like.
More and more customers no longer type a search: they ask ChatGPT, Gemini, Claude or Mistral their question, and get two or three names.
To make that shortlist, the AI has to find the same precise description of your business everywhere: on your website, your Google Business Profile, in reviews, in the press. That's what I put in place.
Question asked to an AIWhich recruitment firm for industrial profiles in western France?
Answer
Three firms are mentioned:
- Our client— specialist firm: industrial roles, method described, average lead times published.
- — national temping network, all trades.
- — job board, with no support.
Firm's websiteBusiness pressTestimonials
Fig. 3. Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description.
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
AI visibility tracking: frequently asked questions.
With which tools?
Specialist tracking tools, supplemented by manual checks. I show you the raw answers, not just a score.
Can you track ChatGPT only?
Yes, but I advise against it: your customers don't all use the same AI, and the differences between them are revealing.
Who works on my account?
The strategy is me, and I'm the one who answers you. For production (content, development, links), I rely on the team at Newp, the agency I co-founded.
How often do you measure?
Once a month as a rule. A tighter rhythm is possible during a launch or after a major fix.
Why ask the same question several times?
Because an AI never answers the same way twice. A single try proves nothing. By repeating, you get a frequency, which is more reliable than an isolated answer.
Who chooses the questions?
We choose them together. You know your customers; I know how to word a question the way they type it. I rule out flattering questions, which only serve to reassure.
Can I see the full answers?
Yes, all of them. You receive the text of each answer, with the date and the AI concerned.
Does tracking improve my visibility?
No, not on its own. It measures. It's the fixes made to your pages and your sources that can change something, with no certainty.
Can I take tracking without the support package?
Yes. Some businesses do the work in-house and only hand me the measurement. The report then suggests leads, and your team decides.
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Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 4. A K. (The landscape was missing one.)