France Minéraux
01 Mper month
From zero to a million visits a month, on an online shop built with my wife: the catalogue, the brand, the story and the SEO, all done by the two of us.
The story
No silver spoon. Hard work.
I come from a modest family, and I've always wanted to move mountains. When you're not born with a silver spoon in your mouth, there's only one option: hard work.
I learnt SEO in an agency, then struck out on my own fast. Since then, I've never stopped testing on my own websites what I recommend to others.
Who you're talking to
A business owner. Not just an SEO.
My clients tell me: they like working with me because I think like them. I have an agency to run and my own websites to make profitable.
Before we talk tags, we talk margin, average basket and profitability. SEO comes next, in service of those numbers.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. When you book a call, I'm the one who picks up.
Fig. 1. An SEO consultant, in real life. (No robots were photographed for this section.)
The detail of this page
My own website's curve
France Minéraux, the online shop built with my wife, started from zero visits. Here's what we put into it, all done by the two of us. Add the workstreams one by one.
Visits from Google
Four workstreams. None started yet.
Fig. 2. Monthly visits to a shop that started from zero. Both ends of the scale are accurate; the line in between is simplified. (No silver spoons were used to draw this curve.)
What this means for you. What I recommend was paid for with my own money first. You get the benefit of the trials without funding the mistakes.
The proof
I test with my money before touching yours.
My own websites
An e-commerce site that started from zero, then rolled out to Spain and internationally. Every method is tried, measured and sometimes dropped there before it reaches a client.
- France Minéraux, the original shop
- Reino Minerales, the Spanish version
- Minerals Kingdom, the international version
In black and white
Four co-written books on SEO, Google Business Profile and GEO. What I recommend is published, dated and signed: you can check before calling me.
- GEO, devenir n°1 sur ChatGPT
- Le SEO est mort, vive l'AEO
- Votre fiche Google en haut de l'affiche
- Votre page Google en première position
From the garage to the big corporate
Fifteen years of moving up tradespeople, online shops and major accounts, in France and internationally.
- Marie Claire International
- Ibis / Accor, Fauchon Hospitality
- BUT, Darty, Ixina
- Eurofins, Cegid, CNP Assurances
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 3. A K. (The landscape was missing one.)