It doesn't know who you are
Your website talks about you, but nobody else does. An AI trusts what others say, not what you claim.
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GEO consultant: be the name AI gives.
Your customers ask ChatGPT, Gemini or Perplexity their questions. The AI answers with three names. GEO (Generative Engine Optimisation) is about being one of the three.
- Rattle your competitors.
- Overtake them.
- Protect you from their attacks.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
Darty
Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroWho would you recommend in my industry?
Three names come up often: ████████, ████████ and ▮
Fig. 1. An AI answer, reconstructed. (The third slot is free. The first two are hidden out of courtesy.)
What is a GEO consultant?
A GEO (Generative Engine Optimisation) consultant works on your visibility in AI answers: ChatGPT, Gemini, Perplexity, Claude and Google's generated answers. Their role is to make sure your brand is understood, judged trustworthy and cited when a customer asks a question.
The problem
Why AI doesn't cite you.
Your content answers nothing
Pages that sell without ever answering a question. The AI has nothing to extract from them.
Your brand changes from source to source
One name here, a variant there, a business described differently everywhere. The AI doesn't join the pieces.
Your competitors all look alike. Good.
Fig. 2. Your market, as Google sees it. (You're the purple one. Or you could be.)The answer
What I put in place.
I co-wrote “GEO, devenir n°1 sur ChatGPT”. The method comes down to four workstreams.
- Measure. What questions your customers ask AI, and who it cites in your place today.
- Clarify. Who you are, what you do, for whom: the same description, wherever an AI can read it.
- Answer. Content built around real questions, with facts, figures and a named author.
- Get talked about. Mentions on the sources AI consults: press, comparison sites, reference directories, reviews.
In detail
What I take care of as a GEO consultant.
The starting benchmark
I ask ChatGPT, Gemini, Claude, Mistral and Perplexity your customers' questions, and note the names given.
The identity sheet
A short text saying who you are, what you sell and to whom. It serves as the template for all your online descriptions.
Pages to rework
I choose the pages that matter and rewrite them so an AI finds a clear answer and verifiable facts there.
Markup
I tell your developer which structured data to add, then check it's being read properly.
External sources
I identify the sites AI consults in your market and prepare the steps to get listed on them.
The monthly review
Every month, you see which questions your name comes up for, and which ones it's still missing from.
How it works
How GEO support unfolds, month after month.
- Week 1
The kick-off interview
You describe your customers and your offers. Together we settle the list of questions to track.
- Weeks 2 and 3
The first measurement
I query the AIs several times on each question. You get the report: who is named, and where the information comes from.
- Month 2
The brand and the pages
Your description is aligned across the website and your profiles. Priority pages are rewritten.
- Months 3 to 5
Mentions
I approach the media, reputable directories and comparison sites where your business has a reason to appear.
- Every month
The review
I redo the measurement with the same questions. We decide what comes next based on the differences observed.
Making the choice
GEO consultant, agency or in-house?
| GEO consultant | Agency | In-house | |
|---|---|---|---|
| Your point of contact | Me, from the first call to the final review | A project manager, who may change | An employee already busy with other things |
| Experience of the subject | A co-written book on AI, and hands-on practice on my own shops | Varies with the team assigned | To be built, with time spent keeping up |
| Production capacity | Limited, backed by my agency if needed | Large | Your team's |
| What's promised | Work on your sources and regular measurement | Check the contract | Nothing, it's your own organisation |
| Suits you if | You want a direct opinion and a method | You have lots of content to produce | You have someone available and trained |
None of these three options decides what an AI answers. The difference lies in the quality of the work done on your pages and your sources, and in how rigorous the measurement is.
It's for you if…
- Your customers ask questions before choosing a provider, and you want to know what AI tells them
- Your business has proof to show: projects, qualifications, reviews, articles
- You're ready to correct your pages and online profiles
- You prefer long-term work to a one-off operation
It's not for you if…
- You expect a promise that ChatGPT will give your name
- You want a visible result before the end of the month
- You refuse to touch your website's content
- Your business has just started and nobody has talked about you online yet
In pictures
What well-run SEO looks like.
In practice
What you get.
- An overview: where you're cited, where you're not
- The list of questions to win
- Content rewritten to be picked up by AI
- A plan for mentions on the right sources
- Monthly tracking of your citations
Pricing
What does a GEO consultant's fee depend on?
I set the fee after seeing your website and running a few tests in the AIs. It then varies with four factors.
- The number of questions to track and markets involved
- The number of pages to rewrite
- How consistent your brand currently is from one site to another
- The time your team can devote to it
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
One-minute test
Is SEO right for you?
Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you.
In AI answers
Getting cited by ChatGPT and AI: what the answer looks like.
More and more customers no longer type a search: they ask ChatGPT, Gemini, Claude or Mistral their question, and get two or three names.
To make that shortlist, the AI has to find the same precise description of your business everywhere: on your website, your Google Business Profile, in reviews, in the press. That's what I put in place.
Question asked to an AIWhat quoting and invoicing software for a self-employed tradesperson?
Answer
Three solutions are cited most often:
- Our client— French software: designed for tradespeople, single published price, honest comparison with its competitors.
- — general-purpose management suite, lots of options.
- — spreadsheet, free templates.
Publisher's websiteComparison sitesUser reviews
Fig. 3. Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description.
Who you're talking to
Your SEO consultant: a business owner, not just an SEO.
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
GEO consultant: frequently asked questions.
Does GEO replace SEO?
No. AI relies largely on the same sources as Google. Good SEO is the foundation; GEO adds brand clarity and external mentions.
Can you guarantee being cited by ChatGPT?
No. Answers vary from one question and one day to the next. What we can do is significantly increase how often your name comes up, and measure it.
Which AIs do you track?
The ones your customers use: ChatGPT, Gemini, Perplexity, Claude, and the generated answers in Google.
How long have you been working on AI visibility?
I've been doing SEO for fifteen years and co-wrote a book on AI. I apply these methods to my own online shops first.
What can you actually influence?
What AI can read and verify: your pages, your business description, the sites that talk about you. The final answer is theirs, and I don't claim to decide it.
Does my website need rebuilding?
Rarely. Usually it's enough to rewrite a few pages and add precise information. If a technical problem prevents the site from being read, I flag it from the first report.
Do you work with my agency or my copywriter?
Yes. I provide the guidelines and page templates, they produce, then I review. If you have nobody, my agency can take care of it.
How long does GEO support last?
Allow several months to work through the pages, earn mentions and see a change in the measurements. You can stop whenever you like.
What happens if the measurements don't move?
I show you as it is. We look at which sources the AIs used, and we change priorities. If I think the work won't bring anything more, I tell you.
30 minutes · video call · with me
Be the one they remember.
Together we look at where you stand on Google and in AI, and what should change first.
Book a callFig. 4. A K. (The landscape was missing one.)