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People search for electrical work in two ways. There's the breakdown, where they want someone that day. And there's the project: rewiring a newly bought house, installing an EV charger, switching to solar panels. These projects are prepared on Google for weeks. I make sure your business shows up during that preparation, with pages that answer the questions being asked.
15 years in SEO
4 books on SEO and GEO
200+ sites tracked every day
1M / month visits to my e-commerce site
They trusted me with their visibility
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Eurofins
Cegid
EBP
CNP Assurances
Ingram MicroA title that doesn't mention chargers
A local resident is looking for someone to install an EV charger in Cognac. Your website comes up third, but its title says “General electrical work”. They don't click. Rewrite the title and the description.
Fig. 1. Three results for an EV charger. Only one will come and install it themselves. (You install chargers all year round. Your title talked about general electrical work.)
What this means for you. I rewrite the title and description of every page with the words from the search: the type of work, the town, what the customer gets.
SEO for an electrician covers the actions that put an electrical business in Google's results, on the map as well as in the list of websites, for searches in its area. In practice: a well-completed Google Business Profile, a page for each type of work (safety upgrades, consumer units, EV chargers, home automation, call-outs) and proof of reliability, such as your qualifications and reviews. The result is measured in quote requests that match the work you want to do.
The problem
They don't always type “electrician”. They type “socket getting hot”, “breaker keeps tripping” or “home EV charger”. If your website only contains the phrase “general electrical work”, it never crosses paths with those searches.
EV chargers, solar panels, heating control: on these topics, national retailers and comparison sites publish a lot. The local electrician, who'll do the installation, appears nowhere.
Changing a switch thirty kilometres away earns nothing. Without pages that attract full rewiring jobs, the website only brings in these small calls.
An audit, for real
The site below doesn't exist, but its flaws do: they're the five I spot most often. Hover over a number.
Powering your projects
New builds, renovation, call-outs: recognised expertise for homeowners and businesses.
Contact usFig. 2. Fictional site, reconstructed. Any resemblance to yours would be a good reason to call me.
What your customers type
Six example searches, chosen to show the variety of needs. These aren't measurements. The audit establishes the real list for your area.
What works
Each speciality has its own searches: consumer units, safety upgrades, EV chargers, lighting, home automation, solar. I write a page for each one you actually do. This lever directly changes the kind of enquiries you receive.
It must have the right category, the list of your services and photos of your work. A new, neatly wired consumer unit, properly photographed, speaks to a customer better than a long text. I complete it and show you how to maintain it in five minutes a week.
In electrical work, the customer wants to know whether you're certified to do what they're asking, especially for a charger or a solar installation. The exact titles of your qualifications belong on every relevant page, not just in the legal notice.
Questions about faults generate a lot of searches. A few simple articles, written with your on-the-ground explanations, bring in people from your area. Some of them need a call-out.
“Very good, punctual” doesn't help much. A review that says “replaced the consumer unit and installed earthing in a 1960s house” describes your trade for you. I help you ask the question that brings this kind of answer.
What costs dearly
The phrase is accurate and matches no search. You need to spell it out: new builds, renovation, call-outs, commercial premises, EV chargers, solar.
The customer doesn't know what the logo means. One sentence is enough to say what this qualification allows you to do and what it means for them.
A shop manager and a homeowner don't have the same questions. Two separate entries in the menu stop each of them feeling they're in the wrong place.
An electrician's work is hidden in the walls, so nothing gets shown. A consumer unit before and after, an installed charger, facade lighting: these images exist, and they reassure.
The method
The plan has four points. Each one produces a result you can check.
One-minute test
Five frank questions to find out whether support makes sense in your situation. Sometimes the answer is no, and I'll tell you.
What it brings in
A ranking doesn't pay a salary. What counts is what it brings: enquiries, customers, revenue. Move your page up and see what it could bring in.
Example assumptions, open to challenge: 450 searches a month for an electrician in your area, 5% of visitors make an enquiry, one enquiry in three is signed (this varies a lot from one trade to another), €2,200 per customer. Click-through rates by position are orders of magnitude, and they've been shifting since Google started showing AI answers above the results. Redo the calculation with your own figures
Possible revenue€0
Close to home
Charente has two urban centres, Angoulême and Cognac, and a large number of rural communes. Jobs there are mostly in detached houses, sometimes several communes away from the workshop. A customer in a small town types the name of their commune and wants to know whether you'll come out to them. One page per service, EV charger or rewiring, with the communes covered, answers them. I live between Cognac and Paris, and I know the département.
Longères, town houses, homes several decades old: when one of these changes hands, the wiring sometimes needs redoing. The buyer then looks for an electrician after reading the inspection report. A page designed for them captures that demand.
In a detached house, the charger is installed at home. Someone living in a small town around Angoulême or Cognac looks for a nearby installer who can come and look at their consumer unit. Naming these areas on your charger page makes you visible to them.
Around Cognac, wine estates and farm buildings have their own needs: lighting for cellars, power supply for equipment, bringing installations up to standard. If you do this kind of work, it deserves a page of its own.
Beyond Google
Electrical questions lend themselves well to AI, because they're technical and the customer is afraid of getting it wrong. They write, for example: “I'm buying a 1975 house near Angoulême, the inspection report says there's no earthing, what should I plan for and who can take care of it?”. They get an explanation, a list of likely work, and sometimes business names.
The AI picks businesses whose activity it understands precisely. A website describing earthing, consumer unit replacement and safety upgrades, with the area covered and the qualifications held, gives it what it needs to cite you. It then cross-checks with your Google Business Profile and your reviews. I take care of this consistency across all your online presences, on top of SEO on Google.
Question put to an AIWho can install an EV charger in my garage near Cognac?
Three options stand out for this installation:
Fig. 3. Reconstruction, names hidden. This is the spot we aim for: on the list, with the most precise description.
Three typical cases
The cases below are examples made up to explain how I work. They don't describe any real client.
They've obtained the qualification and haven't had a single enquiry online yet.
It works for estate agents and would like more homeowners coming direct.
They do everything and spend too much time on the road.
In practice
Pricing
The fee depends on four things. I give you a precise amount after a free first thirty-minute conversation.
Fancy a game?
The copycat, the price-slasher, the big chain: they all want your spot. Grab the piece and slide it into the slot.
INSERT COINSLIDE THE COIN INTO THE SLOT
Fig. 4. Sixteen seconds, five opponents, only one first place.
Together, let's devour your competitors.
One by one, and in order. Every spot gained makes the next one easier to take: that's why it keeps growing. See the method
Who you're talking to
My name is Kévin Papot. More than fifteen years in the job, four co-written books, and the Newp agency, co-founded in Charente. I also run my own online shops, in France and internationally: one of them went from zero to a million visits a month.
Before we talk tags, we talk margin, average basket and profitability. When you book a call, I'm the one who picks up.
FAQ
Yes, if you want to reduce that dependence. Direct enquiries from homeowners or small businesses give you bargaining power. We can start with a single speciality and see what it brings.
With a dedicated page, a service line on your Google Business Profile and a few photos of installations. As long as this qualification is only written on your certificate, neither Google nor your customers can know about it.
First they look for answers: how much, how long, where to start. Whoever provides those answers is often the one asked for the quote afterwards. That's why I insist on explanatory pages.
We don't write a DIY manual. We explain what's going on, what can be checked safely and when to call a professional. This framing protects the reader and shows you're serious.
One website is enough, with two clearly separated sections. Two websites double the work and split the results. The separation happens in the menu and in the pages.
As many as the services you want to sell, rarely more than eight or ten to begin with. I'd rather have five complete pages than twenty three-line ones.
That's actually a favourable situation. Where nobody has done the work, a few serious pages stand out. I can't guarantee you a ranking, but the effort required is less than in a big city.
They count differently. Customers read few of them, but they read them carefully, because they're about to let someone into their home and hand over their wiring. Ten precise reviews beat fifty ratings with no text.
The pages, the profile and the reviews stay with you: everything is yours. Results don't disappear overnight. They erode if nobody updates the website for a long time.
I prefer not to work with two businesses targeting the same customers in the same towns. If the question arises, I'll tell you before we start.
See also
30 minutes · video call · with me
Together we look at where you stand on Google and in AI, and what should change first.
